Creative Strategist dtc

Creative Strategist — Pilates&Me About us Pilates&Me is a fast-growing DTC brand in the Pilates space, selling reformers and accessories to both consumers (B2C) and professionals such as studios and gyms (B2B). We've scaled to 300k€+ in monthly revenue and we're just getting started across Europe. The role As our Creative Strategist, you'll own the creative engine behind our paid acquisition. You'll turn customer insight and performance data into high-converting ads (video, UGC, static), and build the systems that let us test and scale winners fast across Meta, TikTok and Google. What you'll do Build a repeatable research system (ads, reviews, VOC, competitors, trends) and turn it into briefs, hooks and testable angles. Run a high-velocity testing framework: isolate variables, spot winners, kill losers, scale what works. Write sharp creative briefs (hook, angle, persona, pain point, format, funnel stage) so the team executes fast. Design and maintain a smooth production workflow (brief → production → QA → launch → analysis → iteration) with a predictable cadence. Work cross-functionally with media buyers, designers, editors and growth to remove bottlenecks and scale output across channels. How you'll succeed Strong CTR and engagement on your creatives. Better CVR, AOV and LTV, with an efficient blended ROAS / MER. A high hit-rate of winning ad concepts across tests. What you bring 3+ years in creative DTC advertising and A/B testing. A portfolio showing video and static creative that converts. Comfort with data and performance metrics, paired with a real eye for design. Professional English, french is a + (our working language). Autonomous, fast, and you thrive in a hypergrowth environment.