Creative Strategist for $20M Ecom Brand

Everstride is one of the fastest-growing compression sock brands, helping women live more comfortably with premium products. We've grown to a $20M+ annual run-rate, serve hundreds of thousands of customers, and are building a category-defining brand in an underserved market. We’re hiring a strategist who can connect performance data with customer psychology and turn those insights into creative that converts across paid media. You’ll shape *why* something works, *what* we scale next, and *how* we evolve our creative system over time. # The Role As a Creative Strategist, you’ll own creative direction across scripts, angles, and frameworks — working closely with the creative team to develop new concepts and unlock growth opportunities across key avatars. You’ll be responsible for monitoring performance, analysing results, and turning insights into clear creative plans. This includes reporting on what’s working, identifying gaps, setting priorities for the team, and ensuring we’re consistently hitting creative KPIs. # What You’ll Do: - Write high-performing ad scripts across all formats - Shape creative frameworks that can be tested, iterated, and scaled - Review performance data across hooks, angles, and avatars and recommend clear strategic iterations - Identify patterns in what’s working — and systematically double down on winners rather than constantly reinventing - Ensure creative output is structured and intentional - Proactively bring ideas, challenge weak angles, and continuously improve what’s already live # What We’re Looking For: - A strong strategic thinker who also writes exceptionally well - Proven experience in direct-response copy and scriptwriting - Deep understanding of creative frameworks and why they work - Strong instinct for writing to older female audiences - Comfortable analysing performance data and using it to guide creative decisions - Clear, structured communicator - Fast-moving, organised, and comfortable iterating quickly - Experience in health, wellness, comfort, or problem-solving products is a huge bonus # Work Structure & Compensation - Fully remote - Flexible hours, but commitment to specific working days - Join 2-3 weekly team meetings - Collaborate closely in strategy and leadership