Creative Strategist for DTC Ecommerce brand

We are looking for a Creative Strategist to develop high-performing ad concepts, angles, and scripts for our DTC e-commerce brand. The ideal candidate is obsessed with e-commerce and understands what makes paid social creatives perform. You should regularly research competitors and successful brands through the Meta Ads Library, identify emerging creative trends, and turn those insights into original concepts for our brand. You will not be editing videos. Your main job will be to come up with creative ad ideas, write scripts, and provide clear instructions to our editors on what kind of b-roll, hooks, angles, and visuals should be used. What we’re looking for: * At least 1 year of experience writing ad scripts for DTC/ecommerce brands * Strong understanding of Meta ads and ecommerce performance metrics such as CTR, hook rate, hold rate, cost per purchase, ROAS, etc. * Someone who understands Facebook Ads Manager and what actually matters when testing creatives * Someone who spends a lot of time studying short-form content, TikTok, Instagram Reels, and winning ad formats * Experience researching Facebook Ads Library and identifying winning ad concepts from other brands * Ability to take proven winning concepts and repurpose/rewrite them for our brand in a fresh and original way * Creative mindset and ability to think outside the box very important * Strong understanding of hooks, storytelling, problem-aware angles, UGC-style scripts, and direct-response advertising *You should also understand marketing awareness stages and how to write scripts for different funnel levels, including unaware, problem-aware, solution-aware, product-aware, and most-aware audiences. * Ability to use AI tools effectively to improve scripts, research ideas, and speed up the creative process * Bonus if you like or understand sports niches such as football/soccer, or athletic training product * You are always learning more like on X, youtube, etc.. What you’ll do: * Create around 4 ad concepts/scripts per week in the beginning * Write clear video scripts for UGC-style or direct-response ads * Provide editors with instructions on what b-roll, product shots, text overlays, and visuals to use * Research competitors and winning ads in Facebook Ads Library * Identify proven ad angles and rework them for our products * Work closely with our editors to develop new creative ideas * Have a weekly call with the founder to review ideas, performance, and next concepts * Help us test new hooks, angles, and creative directions The founder (me) is highly creative and will work closely with you. I can give you a short idea, rough concept, or direction, and your responsibility will be to develop it into a complete, well-researched, and ready-to-produce ad concept or script. Please apply with: 1. Examples of scripts or ad concepts you have written before 2. Any DTC/ecommerce brands you have worked with 3.Which YouTube channels, X accounts, podcasts, or creators in the DTC e-commerce and performance marketing space do you regularly follow? Please name a few. 4. Your experience with Meta ads and creative strategy