Creative Strategist for a DTC Shark Tank Brand

Website: https://pepperpong.com/ We sell a game called Pepper Pong. Ping pong with foam balls that plays on any surface, so a kid can beat an adult and your grandmother can beat you. We went on Shark Tank and got a deal. What we need Someone to own our creative testing on Meta. The ideas, the copy, and getting them made. Right now that job is spread across too many people and nobody owns the loop end to end. We want one person who decides what we test, writes it, briefs it, and then tells us what we learned. What you'd own - Daily research – identify personas/avatars, define their deepest desires (e.g., feel confident, fit in). Scan TikTok, YouTube Shorts, IG Reels for hooks, trends, and high-engagement content. - Write creative briefs — concepts, hooks, angles, CTAs. Create visual briefs/roadmaps for editors using Milanote - Direct the creative testing roadmap — what to test, in what order, and why. Determine awareness-stage progression (unaware → problem → solution → product → most aware) - Lead editors — weekly syncs, feedback on execution, review assets before they go live - Analyze and iterate — test 10-15 concepts/week, analyze metrics, document learnings, iterate on what's working - Systems & measurement — build naming conventions, track creative performance, maintain dashboards so decisions are data-driven ^ this would be across video + statics What you'd have About 90% of what we run is video, and we're not short of raw material. Our creators produce thousands of videos a month. You would not be sourcing footage, you'd be deciding what to do with it. We're an AI-native team and we've built our own tooling for producing ads. You'd have that, plus editors, plus a designer for statics, plus "10 full-time creators". The numbers you'd own - Concepts launched - Hit rate. What share of them turn into winners - How much of our ad spend your winners are holding Who we're looking for You've done this for a DTC brand and can point at ads you concepted that won. You can write. Hooks, angles, ad copy. You use AI tools daily. You're an individual, not an agency. If you're building your own agency and want us as a client, that's fine, as long as you're the one doing the work. How to apply Don't write a cover letter. We won't read it. Send us a Loom, 5 minutes or less: Walk us through one ad you concepted, from the idea to the result. Where did the idea come from, what did you brief, and what happened? Everyone who sends a Loom gets a reply.