Creative Strategist for DTC Supplement Brand — Meta Video Ads

Creative Strategist — Health & Wellness DTC Brand (Meta Video Advertising) 🎯 We're looking for an experienced Creative Strategist to own paid social creative for our Health & Wellness DTC brand. We produce and test a high volume of ads and are looking for someone who deeply understands direct response, consumer psychology, creative testing, and what actually makes Meta ads convert. What you'll do Run daily market and customer research — competitors, winning ads, market trends, reviews, customer pain points, desires, and objections — and turn those insights into audience-specific angles Develop UGC, VSL, advertorial, testimonial, problem/solution, and other performance-driven concepts. Consistently develop and test new concepts with the goal of producing as many winning creatives as possible Write detailed, actionable creative briefs for video editors Analyze ad performance and identify opportunities for new concepts and iterations Iterate on winning creatives instead of constantly reinventing from scratch Work closely with our editors to ensure concepts and briefs are executed as intended Continuously research new creative styles, formats, trends, and approaches that can be adapted for our brand What we're looking for ✓ Proven experience as a Creative Strategist for DTC/e-commerce brands (Supplement Brands) ✓ Health & Wellness experience strongly preferred — ideally supplements/nutraceuticals ✓ Strong understanding of Meta advertising, including Meta Ads Library and competitor research tools ✓ Experience working with brands spending seriously on paid social ✓ Excellent direct-response copywriting skills ✓ Deep understanding of hooks, awareness levels, customer psychology, angles, objections, desires, and buying motivations ✓ Ability to read performance data and translate it into clear creative decisions ✓ Strong understanding of UGC and performance-focused video advertising ✓ Ability to work independently and consistently generate strong concepts without needing ideas handed to you Not a fit This is not a Social Media Manager or Graphic Designer role. We're looking for someone who understands performance creative* and knows how to develop video ads designed to acquire customers profitably. To apply Please include: * DTC brands you've worked with * Any supplement, nutraceutical, or Health & Wellness brands you've worked with * Examples of creative briefs you've developed * Examples of video ads you've been responsible for * Your experience with Meta ads * Examples of winning or scaled creatives you were responsible for ### 🎥 Loom Required Record a short Loom walking us through your creative strategy process from beginning to end including: * How you conduct market and customer research * How you research competitors and winning creatives * How you research creative styles, formats, and music * How you develop angles and hooks * How you write scripts that feel highly relatable to a specific customer * How you take your creative ideas from concept to execution * How you use performance data to decide what to test or iterate next We're specifically interested in seeing how you think, how you research, and how you turn insights into creatives that perform.