Creative Strategist for 7-Figure D2C Brand (Full-Time, Retainer + Performance Bonuses)

We're a 7-figure ecommerce D2C brand looking for a full-time Creative Strategist to own our paid creative pipeline end to end. This is not a "make it look pretty" role. You'll be responsible for the ideas, angles, and testing framework that drive our ad performance and let us scale profitably. If you've lived inside D2C brands, know what a winning ad actually looks like before it runs, and can turn data into the next batch of concepts, keep reading. What You'll Do Own the creative strategy for our paid social (primarily Meta, with TikTok as we scale) Research the market, mine customer language, and develop new angles, hooks, and concepts Write creative briefs and direct designers, editors, and UGC creators to execute Build and run a structured testing roadmap - know what we're testing, why, and what winning looks like Analyze performance data (spend, ROAS, CTR, hook rate, hold rate, CPA) and turn it into the next round of iterations Kill losers fast, scale winners, and keep a steady flow of fresh concepts in the pipeline Stay on top of what's working across the D2C space and bring us angles before our competitors find them Must-Haves Proven in-house experience across multiple D2C brands (not just agency work) Has personally managed $500K+ in monthly ad spend Deep understanding of Meta ads and the creative that performs there Strong grasp of direct-response principles - hooks, angles, awareness levels, customer psychology Comfortable reading account data and making decisions off it, not guesses Can write a sharp creative brief and direct a team to execute it Nice-to-Haves (Bonus Comp) Experience leading and managing a creative team (designers, editors, creators) Track record scaling a brand past 8 figures UGC and short-form video experience Hands-on with tools like Motion, Foreplay, or similar creative analytics platforms Compensation Monthly retainer (based on experience) + performance bonuses tied to results Additional comp if you lead and build out our creative team This is a long-term, full-time role - we want someone who grows with the brand How to Apply Please include: A short note on which D2C brands you've worked in-house for and the monthly spend you managed 2-3 examples of winning concepts you developed (and why they worked) Start your application with the word "SCALE" so we know you actually read this Applications without these will be ignored.