Creative Strategist for 8-Figure supplement DTC Brand

We're hiring someone who can look at a mushroom coffee category full of founder stories, "vs regular coffee" split-screens, and beauty-collagen UGC and come back with angles nobody in this space is running yet. If "creative strategist" means "I pick trending TikTok sounds and write 3 hooks" to you, close this tab. If it means "I live in the ad library, I can name the top 5 Everyday Dose winners by heart, and I have opinions about why they work" — keep reading. Who we are Nootri is the #1 functional coffee brand in Poland. . A real product with 8 fully-dosed actives on the label (not a proprietary blend). We're the only player in the category that publishes every milligram — Lion's Mane 500mg, Ashwagandha 100mg, Cordyceps 500mg, and so on... We're now scaling paid creative and we need a strategist who can turn that edge into scroll-stopping work. What you'll actually do Write scripts. Lots of them. UGC briefs, VSL outlines, founder-story angles, problem-aware hooks, pattern interrupts — whatever the funnel needs that week. You'll own the angle, the hook, the script, and the creator brief. You hand it off, our editors and creators produce it, we test it, you iterate. Concretely, every week you'll be expected to: Ship 8–15 ad scripts across Meta, TikTok, and YouTube shorts Mine reviews, Reddit, competitor ad libraries, and our own customer data for new angles Brief UGC creators with enough specificity that the footage comes back usable Read the ad account, kill what's dying, double down on what's winning, and explain why Defend your ideas with customer language, not vibes Who you are You've written scripts that actually ran on Meta or TikTok for a DTC brand — supplements, skincare, coffee, or anything else sold to a tired, skeptical woman aged 35–55 You can recite at least three Everyday Dose hooks from memory and tell me which one you'd steal and which one you'd attack You've read Breakthrough Advertising. If you haven't, you've read something that taught you the same things — and you can name it You write hooks that sound like a real person venting to a friend, not a brand talking at a customer You understand the difference between a product-led angle, a mechanism-led angle, and a problem-led angle — and you know when each one wins English fluent. Polish is a massive plus (not required — we have native translators, but cultural intuition speeds everything up)