Creative Strategist

We're looking for a Creative Strategist to own the ideation, testing, and iteration of paid creative across key channels. If you thrive where strategy meets execution, and you're energized by the challenge of building what works and cutting what doesn't, this role was built for you. WHAT'S IN IT FOR YOU - Full autonomy to develop, test, and prioritize your own angles and concepts - Your creative output will be the primary lever for scaling the brand's paid acquisition - No fixed schedule, no rigid structure; what matters is delivery and outcomes - Work directly with decision-makers and have a real voice in creative direction - Join at a stage where your work shapes the system, not just executes it WHAT YOU'RE GETTING INTO - Own creative strategy across paid channels, including Meta, with exposure to additional platforms such as YouTube and AppLovin - Develop new creative angles and concepts, and execute them yourself or through collaboration with video editors and UGC creators - Review performance data regularly to identify winning patterns, gaps, and clear opportunities for testing - Write structured, actionable creative briefs covering hooks, angles, formats, and iterations that editors and creators can execute without friction - Maintain a consistent testing velocity, shipping new concepts, iterating on results, and scaling what works - Analyze performance against CPA and ROAS targets and use those signals to sharpen creative direction - Collaborate with media buyers and internal teams to align creative priorities with in-account performance and scaling plans WHO YOU ARE - You have hands-on experience as a Creative Strategist for DTC brands, with proven results in scaling paid creative - You are comfortable in a Meta Ads Manager account and use performance data to drive creative decisions - You have experience working with or directing video editors and UGC creators to produce performance-ready assets - You understand how hooks, angles, offers, and formats interact, and how to systematically iterate on each - You are organized, reliable, and thrive in fast-moving remote environments where ownership and follow-through are expected - You work well without a rigid structure and can manage your own priorities while staying aligned with team goals - You are fluent in English BONUS POINTS IF YOU HAVE - Experience across multiple paid channels beyond Meta (YouTube, AppLovin, TikTok Ads) - Familiarity with creative performance tools such as Motion, Foreplay, or Triple Whale - Background working with UGC-heavy brands in consumer goods, beauty, or personal care - Experience developing or improving creative testing frameworks from the ground up