Creative Strategist

We’re looking for a **Creative Strategist** to help us develop high-performing Meta ad creatives for a growing DTC e-commerce brand in the wellness/supplement space. Your role will be to research customers, competitors, market trends, and winning ads, then turn those insights into strong creative concepts, hooks, scripts, and angles for our production team to execute. You should be comfortable with: * Researching customer pain points, desires, objections, and buying motivations * Analyzing competitor ads and identifying winning creative patterns * Developing new ad angles, concepts, hooks, and scripts * Creating clear creative briefs for editors/UGC creators * Reviewing ad performance using metrics such as CPA, ROAS, CTR, CPC, hook rate, and hold rate * Identifying why certain creatives win or lose and applying those learnings to future ads * Iterating on proven winners rather than constantly reinventing from scratch * Understanding direct-response marketing and Meta advertising Experience with **DTC e-commerce, supplements, health/wellness, advertorials, UGC ads, or direct-response copywriting** is highly preferred. Knowledge of frameworks such as **Breakthrough Advertising / Eugene Schwartz** is a big plus. We already have an active creative testing system, editors, customer research, winning ads, and existing data. We’re looking for someone who can come in, understand what is working, and help us increase both the **quality and volume of winning creative concepts**. When applying, please include: * Examples of brands or ad accounts you have worked on * Examples of creative briefs, scripts, or concepts you have created * Any results you can share from previous campaigns * Your process for finding new creative angles * How you analyze winning and losing ads * Your availability and preferred working arrangement This can become a long-term role for the right person.