Creative strategist- Native ads Ecom brands

# Creative Strategist – Native Ads (Proven Results Required) We’re looking for a **high-level Creative Strategist who specializes in creating and scaling high-performing native ads**. This is **NOT** a role for someone who simply makes attractive ads or has a strong design portfolio. We want someone who understands **what makes native advertising perform** and can prove it with real results. ### What We’re Looking For You should have a strong track record creating native ads that have generated measurable results across platforms such as: * Meta / Facebook You should understand how to create ads that **feel native to the platform while still driving strong clicks, engagement, conversions, and revenue.** ### Your Responsibilities * Develop creative strategies for native advertising campaigns * Research audiences, competitors, trends, and winning creative angles * Develop compelling hooks, concepts, scripts, headlines, and ad structures * Identify new angles and concepts based on performance data * Analyse existing creatives and determine why they are or aren't working * Develop multiple creative variations for testing * Work closely with our team to turn winning concepts into scalable campaigns * Continuously improve creative performance based on real data * Stay ahead of emerging native-ad formats, trends, and consumer psychology ### PROOF OF RESULTS IS REQUIRED **This is the most important part of the application.** We are specifically looking for someone who has **personally contributed to successful campaigns** and can demonstrate the results. When applying, you MUST provide: 1. **At least 3 examples of native ads you have worked on** 2. The actual ads/creative examples, where possible 3. The platform(s) they ran on 4. Your specific role in creating the strategy/creative 5. The results they achieved For each example, please provide as much of the following as you can: * Spend * Revenue * ROAS * CPA / CPL * CTR * Conversion rate * Number of conversions * Campaign duration * How long the creative remained profitable * Any other meaningful performance metrics **Screenshots, dashboards, case studies, or other verifiable evidence of performance are strongly preferred.** Please do not simply send us a portfolio of attractive advertisements. **We care about performance, not aesthetics alone.** If you cannot publicly disclose the brand, you can anonymise the company/product — but we still want to see the creative and evidence of the results where possible. ### The Ideal Candidate You are: * A performance-focused creative strategist * Experienced specifically with **native advertising** * Obsessed with testing hooks, angles, concepts, and creative variations * Strong at understanding consumer psychology * Comfortable analysing performance data * Able to explain *why* an ad worked, not just that it worked * Able to turn data into new creative concepts * Experienced working with direct-response advertising * Constantly studying winning ads and creative trends ### Bonus If You Have Experience With * Advertorials * UGC-style native ads * Direct-response advertising * E-commerce * DTC brands * Lead generation * Subscription businesses * Health/wellness * Beauty * Finance * Information products * High-ticket offers * Scaling paid acquisition ### Important: Quality Over Quantity We are **not** looking for someone who produces hundreds of generic concepts. We want a strategist who can identify **high-potential creative angles**, understand the psychology behind them, and develop concepts with a strong probability of becoming winners. We would rather work with someone who can show us **5 genuinely successful ads** than someone with a portfolio of 500 ads with no performance data. ### How to Apply Please start your application with: **“I specialise in performance-driven native ads.”** Then answer the following: **1. What is the best-performing native ad you have personally worked on?** Tell us: * What was the product/offer? * What was your role? * What was the creative concept? * How much was spent? * What results did it generate? **2. Give us 2–3 additional examples of successful native ads you've worked on.** **3. Show us your proof of results.** Screenshots, dashboards, case studies, or other evidence are preferred. Please anonymise sensitive information if necessary. **4. What do you believe makes a native ad outperform a traditional-looking advertisement?** **5. If we gave you a new product tomorrow, how would you approach developing the first 10 creative concepts?** ### Selection Process We will prioritise candidates based on: **1. Proven performance results** **2. Quality of previous native ads** **3. Understanding of creative strategy and consumer psychology** **4. Ability to explain the reasoning behind successful creatives** **5. Ability to develop new winning concepts** We may ask shortlisted candidates to complete a **small paid test project** before beginning a longer-term engagement. ### Long-Term Opportunity If you can consistently develop native creatives that outperform our existing ads, there is significant potential for **ongoing, long-term work and increased responsibility**. We are looking for someone who wants to become a key creative partner to the business — not someone who simply wants to deliver a few ads and move on. **If you have the results to back up your work, we want to see them.**