Ad Creativel Specialist for Content-Driven Marketing (Marketing and Lead Gen)

What we are looking for: Ads & Creative Specialist for Content-Driven Marketing Position: Ads & Creative Specialist (Client-Facing Role) Employment Type: Contract/Part-time (Potential for Full-time) Location: Remote / Flexible About the Role: Banner Mountain Media is a specialized Content Marketing Agency that creates engaging video and visual content for home-service businesses (roofers, HVAC, landscapers, contractors, and more). We produce high-quality social media videos, carousel ads, B-roll and A-roll ads, Image ads, and visually appealing campaigns designed specifically to help our clients attract leads and build authority online. We're currently looking for an experienced and talented Creative Strategist and campaign manager who can seamlessly blend strategic ads management AND AD CREATIVE, funnels , and high-conversion copywriting with our robust content offerings. Your primary responsibility is managing advertising campaigns and creative, along with funnels that leverage our powerful video and visual content to drive predictable lead flow and conversions—for both our agency and our clients. Your role would span from research (ads to create, strategy, etc) to creating image creatives, and providing strong research backed creative direction for video ads. 🎯 Key Responsibilities Ads Management (Meta & Google) Strategically launch, manage, and scale engaging ad campaigns leveraging high-quality video content (B-roll, A-roll, and Carousel ads). Strategically launch, manage, and scale engaging image campaigns to align with video content. Optimize campaigns to maximize ROI, always aligning ad strategies with compelling visual content. Landing Pages & Funnels Design and optimize landing pages and sales funnels specifically tailored around the content we create, ensuring visual and copy alignment that converts visitors into leads. COPYWRITING: Write persuasive, engaging, and content-driven copy that enhances and supports our creative assets. Lead Generation & CRM Integration Manage backend systems in Go High Level, including automated sequences (email & SMS), designed to nurture leads effectively using content-driven messaging along with our operations manager. Ensure leads generated through content-driven ads experience a seamless follow-up process. Reporting & Analytics Regularly analyze campaign data, ensuring our visual and video content achieves strong engagement and conversion metrics. Clearly communicate campaign performance and provide actionable insights directly to clients. Client Communication & Collaboration Serve as the main point of contact for clients regarding content-driven marketing results, clearly translating campaign insights into easy-to-understand language. Collaborate closely with our internal content creation team (video, photography, graphic design) to align marketing strategies with available creative assets. ✅ Qualifications & Experience 5+ years of proven experience managing successful Meta (Facebook/Instagram) and Google Ads campaigns, particularly focused around content-driven strategies. Strong experience creating and managing landing pages and funnels designed around visual and video content. Familiarity with CRM software (preferably Go High Level or similar platforms). Demonstrated skill in writing persuasive, engaging, and conversion-oriented copy that complements strong visual/video content. Comfortable communicating results and strategies clearly and effectively to clients. 🌟 Key Competencies & Skills Content-First Mindset: You understand the power of visual storytelling and content marketing and know how to amplify creative assets through ads and funnels. Results-Oriented Approach: Driven by performance, analytics, and converting viewers into leads through strategic ad deployment and funnel optimization. Creative Collaboration: Able to work closely with video producers, designers, and other creative professionals, ensuring marketing alignment with visual content production. Copywriting Skills: You have the ability to craft concise, powerful messaging that enhances and complements visual content, driving viewers toward action. The copy needs to be based upon real world and current copy. Reliable & Organized: Detail-oriented with strong organizational skills, capable of managing multiple campaigns and content streams effectively. 🤝 What We Offer Contract-based role with potential for full-time opportunities. Flexible remote schedule with support from our experienced content production team. A collaborative environment where your strategic marketing skills directly amplify great content. If you thrive at the intersection of compelling content and strategic online marketing—and love helping clients win with great visual storytelling—this role was built for you.