Customer Acquisition Consultant for an edtech platform

About the Project We are seeking an experienced Growth Consultant to help us design, build, and execute a scalable customer acquisition engine for our teacher subscription platform. This is not a traditional digital marketing or social media assignment. We are looking for a growth professional with proven experience scaling SaaS, subscription, marketplace, or EdTech businesses who can combine commercial strategy with hands-on execution. The engagement begins with a rapid Growth Accelerator Plan, followed immediately by execution through the critical back-to-school period. _____________________________________ About Us We have developed Makeened.io, a teacher productivity platform that helps teachers save time while improving lesson planning, assessment, classroom practice, communication with parents, and professional development. The platform has already been validated through successful government education projects across the GCC. We are now launching our direct-to-teacher subscription offering, beginning with the UAE. ______________________________________ Project Scope The objective of this engagement is to design, build, and execute a scalable customer acquisition engine for our teacher subscription platform. The project consists of two phases. Phase 1 – Growth Accelerator Plan (Maximum Two Weeks) The purpose of this phase is to establish a practical execution plan, not to produce lengthy strategy documents. Within a maximum of two weeks, the successful consultant will work directly with the Founder & CEO to: • Validate target customer segments and buyer personas. • Refine the value proposition and messaging. • Review pricing, subscription plans, and offers. • Design the customer acquisition funnel. • Recommend the most effective acquisition channels. • Develop the paid media strategy and budget allocation. • Review and optimize landing pages and the free trial experience. • Define KPIs, dashboards, and reporting. • Produce a prioritized 90-day execution roadmap. The Growth Accelerator Plan must be completed within two weeks. ________________________________________ Phase 2 – Execution & Optimization (Approximately 10 Weeks) Following approval of the Growth Accelerator Plan, the successful consultant will lead the implementation of the agreed plan. Working alongside our existing content, design, and paid media resources, the consultant will: • Launch customer acquisition campaigns. • Guide paid media execution and optimization. • Improve landing page and trial conversion. • Design and execute growth experiments. • Monitor commercial KPIs. • Review performance weekly. • Continuously optimize campaigns based on data and results. The objective is to establish a repeatable customer acquisition engine that can be scaled across the GCC. _____________________________________ Success Measures The project will be evaluated against: • Growth in paid teacher subscriptions. • Customer Acquisition Cost (CAC). • Trial-to-paid conversion rate. • Return on Advertising Spend (ROAS). • Subscription revenue. • Establishment of a repeatable and scalable customer acquisition model. _____________________________________ Existing Resources The successful consultant will have access to: • A live platform. • Corporate website and landing pages. • Free trial environment. • Marketing assets and product collateral. • Brand guidelines. • Existing content production resources. • A dedicated content and paid media specialist. The focus of this engagement is to define the growth strategy and lead its execution. ________________________________________ Project Duration • Immediate start. • Total duration: Approximately 12 weeks. • Phase 1: Growth Accelerator Plan (maximum 2 weeks). • Phase 2: Execution & Optimization (approximately 10 weeks). _____________________________________ Proposal Requirements Please include: 1. A brief introduction to your background and relevant experience. 2. Two examples of SaaS, subscription, marketplace, or EdTech businesses you have helped grow. 3. Your estimated availability over the next three months.