Customer Retention & Repeat Purchase Automation Specialist (Mailchimp + Lightspeed)

*Please do not email or call my businesses to respond to this job* We operate two successful retail businesses with separate Lightspeed POS accounts that currently feed into a single Mailchimp account. We are looking for an experienced customer retention and lifecycle marketing specialist who can help us build automated systems that increase repeat purchases, customer lifetime value, customer loyalty, and website sales. This is primarily an implementation role. We have a strong understanding of our customers and the outcomes we want to achieve. We are looking for someone who can help us architect, build, test, and optimize the automations necessary to make it happen. ## Current Setup * Two separate Lightspeed POS accounts * One Mailchimp account * Ecommerce website * Existing customer purchase history and email list * Established loyalty program * Free shipping threshold ## Project Goals We want to use customer purchasing behavior to automatically generate timely and relevant communications that encourage repeat purchases and strengthen customer loyalty. Examples include: * Replenishment reminders for consumable products * Loyalty program education * Welcome sequences * VIP customer automations * Win-back campaigns * Product recommendation automations * Cross-sell and upsell opportunities Our goal is to create systems that encourage customers to continue purchasing from us rather than purchasing directly from manufacturers, Amazon, or other retailers. ## Initial Deliverables ### Data & Integration Review * Review current Lightspeed and Mailchimp setup * Verify data is syncing properly * Recommend any necessary integrations or improvements * Ensure both Lightspeed accounts can be properly segmented and utilized within Mailchimp ### Customer Segmentation Create customer segments based on: * Purchase history * Product categories * Frequency of purchase * Customer value * Business/store location * Engagement level ### Automation Setup Examples of automations we would like to build: #### Consumable Product Replenishment A customer purchases a consumable product such as skincare, wellness products, body care, supplements, candles, or other items that require replenishment. After an appropriate amount of time, they receive: * Reorder reminder * Direct purchase link * Loyalty program reminder * Free shipping reminder * Product recommendations * Option to contact our team for personalized recommendations #### Welcome Series Introduce: * Our stores * Loyalty program * Customer benefits * Free shipping thresholds * Best-selling products * Why customers choose to shop with us #### Loyalty Education Help customers understand the value of purchasing through our stores rather than directly through vendors or large online retailers. #### Win-Back Campaigns Re-engage customers who have not purchased within a defined timeframe. #### VIP Customer Automations Special communication, recommendations, and offers for our most loyal customers. ## Required Experience * Strong Mailchimp automation experience * Customer lifecycle marketing experience * Customer segmentation experience * Ecommerce and retail experience preferred * Lightspeed POS experience strongly preferred * Ability to independently build and test automations * Strong attention to detail and communication skills ## When Applying Please include: 1. Examples of Mailchimp automations you have personally built. 2. Any experience with Lightspeed integrations. 3. A brief explanation of how you would approach managing two separate Lightspeed accounts feeding into one Mailchimp account. 4. How you would build a replenishment campaign for a consumable product that is typically repurchased every 60–120 days. 5. Estimated hours required for the initial setup. 6. Your hourly rate. Bonus points if you can provide a short Loom video walking through a similar automation project you have completed. We are looking for someone who can build this correctly and potentially become a long-term resource as we continue expanding our customer retention and automation systems. # Customer Retention & Repeat Purchase Automation Specialist (Mailchimp + Lightspeed) We operate two successful retail businesses with separate Lightspeed POS accounts that currently feed into a single Mailchimp account. We are looking for an experienced customer retention and lifecycle marketing specialist who can help us build automated systems that increase repeat purchases, customer lifetime value, customer loyalty, and website sales. This is primarily an implementation role. We have a strong understanding of our customers and the outcomes we want to achieve. We are looking for someone who can help us architect, build, test, and optimize the automations necessary to make it happen. ## Current Setup * Two separate Lightspeed POS accounts * One Mailchimp account * Ecommerce website * Existing customer purchase history and email list * Established loyalty program * Free shipping threshold ## Project Goals We want to use customer purchasing behavior to automatically generate timely and relevant communications that encourage repeat purchases and strengthen customer loyalty. Examples include: * Replenishment reminders for consumable products * Loyalty program education * Welcome sequences * VIP customer automations * Win-back campaigns * Product recommendation automations * Cross-sell and upsell opportunities Our goal is to create systems that encourage customers to continue purchasing from us rather than purchasing directly from manufacturers, Amazon, or other retailers. ## Initial Deliverables ### Data & Integration Review * Review current Lightspeed and Mailchimp setup * Verify data is syncing properly * Recommend any necessary integrations or improvements * Ensure both Lightspeed accounts can be properly segmented and utilized within Mailchimp ### Customer Segmentation Create customer segments based on: * Purchase history * Product categories * Frequency of purchase * Customer value * Business/store location * Engagement level ### Automation Setup Examples of automations we would like to build: #### Consumable Product Replenishment A customer purchases a consumable product such as skincare, wellness products, body care, supplements, candles, or other items that require replenishment. After an appropriate amount of time, they receive: * Reorder reminder * Direct purchase link * Loyalty program reminder * Free shipping reminder * Product recommendations * Option to contact our team for personalized recommendations #### Welcome Series Introduce: * Our stores * Loyalty program * Customer benefits * Free shipping thresholds * Best-selling products * Why customers choose to shop with us #### Loyalty Education Help customers understand the value of purchasing through our stores rather than directly through vendors or large online retailers. #### Win-Back Campaigns Re-engage customers who have not purchased within a defined timeframe. #### VIP Customer Automations Special communication, recommendations, and offers for our most loyal customers. ## Required Experience * Strong Mailchimp automation experience * Customer lifecycle marketing experience * Customer segmentation experience * Ecommerce and retail experience preferred * Lightspeed POS experience strongly preferred * Ability to independently build and test automations * Strong attention to detail and communication skills ## When Applying Please include: 1. Examples of Mailchimp automations you have personally built. 2. Any experience with Lightspeed integrations. 3. A brief explanation of how you would approach managing two separate Lightspeed accounts feeding into one Mailchimp account. 4. How you would build a replenishment campaign for a consumable product that is typically repurchased every 60–120 days. 5. Estimated hours required for the initial setup. 6. Your hourly rate. Bonus points if you can provide a short Loom video walking through a similar automation project you have completed. We are looking for someone who can build this correctly and potentially become a long-term resource as we continue expanding our customer retention and automation systems.