DTC Growth Marketer: Meta Ads, Performance Creative & Shopify CRO for Maternal Wellness Supplements

Pregnancy Smart is an early-stage maternal wellness supplement brand developed by OB/GYN/Maternal-Fetal Medicine physicians. We currently sell two prenatal-friendly products through Shopify, Amazon, TikTok Shop, and other online channels: • Nausea & Digestive Support • Immune & Respiratory Support Our immediate objective is to profitably increase direct-to-consumer sales through our Shopify website using Facebook and Instagram advertising. WHO WE ARE LOOKING FOR: We are looking for a hands-on DTC growth marketer who can improve the entire Meta-to-Shopify customer-acquisition funnel - not simply operate Meta Ads Manager. The right person will combine: • Meta media buying • Performance creative strategy • Shopify conversion optimization • Tracking and attribution • Offer and bundle development • DTC unit-economics analysis • Experience with supplements, wellness, or another advertising-sensitive health category This is not a social media management, organic content, lead-generation, or branding-only role. We need someone who can execute, analyze commercial performance, and help us determine what is preventing or enabling profitable growth. RESPONSIBILITIES • Audit and manage our Meta advertising account, including campaign structure, prospecting, retargeting, budgets, and optimization • Develop creative concepts, hooks, scripts, and creator briefs for static, video, UGC, founder-led, and physician-led advertising • Establish a structured creative-testing and iteration process • Audit our Shopify product pages, landing pages, mobile experience, offers, bundles, social proof, and checkout funnel • Recommend and help implement changes that improve conversion rate and average order value • Audit Meta Pixel, Conversions API, Shopify integration, GA4, UTMs, event quality, and attribution • Evaluate performance using customer acquisition cost, conversion rate, average order value, new-customer revenue, and contribution margin • Review Klaviyo email/SMS capture and core welcome, abandonment, post-purchase, cross-sell, and replenishment opportunities • Help coordinate UGC and creative production as needed • Work within Meta, FTC, and FDA requirements applicable to pregnancy-related dietary supplements • Provide concise weekly reporting focused on commercial results and next actions REQUIRED EXPERIENCE • Verifiable success growing early-stage Shopify or DTC brands through Meta advertising • Experience building an acquisition system when a brand had limited conversion data, awareness, reviews, or creative assets • Strong hands-on Meta media-buying experience • Ability to develop performance creative concepts - not merely upload advertisements supplied by the client • Experience diagnosing poor performance across creative, targeting, offers, websites, tracking, and unit economics • Experience auditing Meta Pixel and Conversions API on Shopify • Strong understanding of CAC, conversion rate, AOV, ROAS, blended performance, and contribution margin • Excellent written and spoken English • Availability for at least 3-4 hours of overlap with U.S. Central Time STRONGLY PREFERRED • Dietary supplement, consumer health, wellness, beauty, maternal health, or women’s health experience • Experience advertising regulated or policy-sensitive products to U.S. consumers • Experience directing UGC creators and developing founder- or physician-led content • Klaviyo and Shopify CRO experience • Experience improving AOV through bundles, subscriptions, cross-sells, or quantity offers INITIAL 30-DAY ENGAGEMENT The first 30 days should include: • Meta account and historical-performance audit • Tracking and attribution audit • Shopify conversion-funnel audit • Review of customer feedback, product reviews, and competitor advertising • Verification of product-level unit economics and allowable CAC • Identification of positioning, offer, and landing-page opportunities • A prioritized creative-testing roadmap • Development of approximately 6-10 initial creative concepts and briefs • Correction or coordination of major tracking and campaign issues • Launch of the first prioritized tests when the account and website are ready • A commercially focused weekly performance scorecard We anticipate approximately 10-15 hours per week during the initial 30-day engagement. There is strong potential for ongoing work if the engagement produces high-quality execution, reliable reporting, and a disciplined process for improving results. WHAT WE ARE NOT LOOKING FOR • A generic social media manager • An organic content scheduler • A lead-generation specialist • A Meta Ads operator who only adjusts budgets and audiences • A branding consultant who will not execute • Someone who reports primarily on impressions, reach, clicks, or engagement • Someone who guarantees ROAS without first understanding our economics, website, tracking, and creative