Sr. DTC Tracking & Analytics Developer

Sr. DTC Tracking & Analytics Developer Type: Contract / Freelance / Agency Location: Remote About the Role Hike is looking for an experienced Sr. DTC Tracking & Analytics Developer to own and continuously optimize our analytics and measurement infrastructure across our DTC ecosystem. You will work closely with our Growth, CRO, Engineering, and Operations teams to ensure accurate, scalable, and privacy-first tracking across every customer touchpoint. This role requires deep expertise in DTC ecommerce, headless architectures, server-side tracking, APIs, and marketing attribution. We're looking for someone who can think beyond implementation, proactively identify opportunities for improvement, and help us maintain a reliable analytics foundation as we continue to scale. Tech Stack * Shopify * Headless storefront (Next.js) * Checkout platform integrations * Google Tag Manager * Google Analytics 4 (GA4) * Meta Ads * Google Ads * Triple Whale * JavaScript * REST APIs * Webhooks Responsibilities * Audit, maintain, and optimize our end-to-end tracking infrastructure. * Ensure accurate event tracking throughout the customer journey. * Implement and optimize Meta Pixel and Conversion API (CAPI). * Configure Google Analytics 4 and Google Enhanced Conversions. * Build and maintain both browser-side and server-side tracking. * Validate data consistency across Shopify, Meta, Google, Triple Whale, and other platforms. * Investigate attribution discrepancies and recommend long-term solutions. * Collaborate with developers on headless ecommerce implementations. * Establish tracking standards, documentation, and QA processes. * Test and validate new features, landing pages, funnels, and checkout updates. * Stay up to date with industry best practices and evolving privacy standards. Required Experience Applicants should have strong experience with most of the following: * DTC ecommerce * Shopify * Headless Shopify * Next.js * Google Tag Manager * Google Analytics 4 * Meta Pixel * Meta Conversion API * Google Enhanced Conversions * Triple Whale * JavaScript * REST APIs * Webhooks * Data Layer implementation * Cross-domain tracking * Server-side tracking * Marketing attribution * Tracking QA and debugging Nice to Have * Checkout Champ * Vercel * Sanity * GitHub * Intelligems * Triplewhale * BigQuery * SQL * Segment, RudderStack, or similar CDPs * Experience working with high-growth ecommerce brands What We're Looking For * Strong analytical and problem-solving skills. * Excellent debugging and troubleshooting abilities. * Clear communication and documentation skills. * Ability to work independently and collaborate with remote teams. * Attention to detail and a proactive mindset. * Someone who takes ownership and continuously looks for ways to improve our tracking infrastructure. How to Apply Please include the following in your proposal: * A short introduction about yourself or your agency. * Relevant DTC brands you've worked with. * Your experience with Shopify and headless ecommerce. * Examples of tracking, attribution, or analytics projects you've completed. * The tools and platforms you're most experienced with. * Your availability To confirm you've read the full job description, please start your proposal with the word "Attribution." We're looking for a long-term partner who can help us continuously improve and scale our analytics infrastructure.