Demand Generation Expert for New AI SaaS Subscription Platform – Launch PR Automation Tool

We're launching a cutting-edge AI-powered SaaS platform that automates PR creation, media amplification, and distribution through a network of 1,500+ publishers. Targets: influencers, creators, legal marketing teams, PR agencies, and marketing firms seeking faster, smarter PR and media amplification on a subscription model. We need a proven Demand Generation Specialist to build and drive our go-to-market strategy from zero — generating awareness, high-quality leads, trials, and paid subscriptions for this brand-new AI tool with no existing user base or brand traction. Key Responsibilities: • Design & execute full-funnel demand gen campaigns (content/SEO, paid social/ads, LinkedIn outreach, email sequences, webinars, partnerships) focused on creative and professional audiences in PR/creator/marketing spaces. • Leverage our 1,500-publisher network for amplification, co-marketing, and early proof-of-concept reach. • Build and optimize the subscription funnel: awareness → MQLs → trials/sign-ups → conversions → retention tracking. • Use tools like HubSpot, Marketo, Apollo, Google Analytics, LinkedIn Sales Navigator (or similar) for automation, ABM, and metrics. • Iterate based on key metrics (CAC, LTV, MRR growth, conversion rates, churn) for scalable results. • Collaborate on messaging that showcases Cite's AI automation, time savings, and media impact advantages. Required Skills & Experience (Mandatory – proposals without these will be ignored): • 5+ years in demand generation / growth marketing, focused on SaaS/martech. • Demonstrated success marketing and launching a new AI subscription service from scratch — built demand gen from cold start (no users/brand), with measurable results like first 100–1,000+ subscribers, early MRR traction, or strong lead pipeline (must share specific case studies/metrics!). • Proven B2B lead gen targeting creatives, agencies, influencers, or PR/marketing niches. • Expertise in multi-channel tools: HubSpot/Marketo, paid ads (Meta/Google/LinkedIn), email automation, CRM. • Data-driven with A/B testing, attribution, and funnel optimization. • Bonus: AI/martech launch experience, influencer outreach, or partner network scaling. • Zoho experience a nice-to-have (exploring Zoho One for ops). Project Details: • Type: Hourly (preferred for iterative work) or Fixed-Price milestones (open to your recommendation). • Estimated Duration: 40–100+ hours for initial launch phase (quick wins in 30–60 days), with strong potential for ongoing retainer as we grow. • Budget: Open / TBD – We're flexible and value expertise. Please propose your preferred structure (e.g., hourly rate, phased fixed milestones with estimates, or retainer) based on the scope in your application. • Location Preference: Fully remote OK; excellent English/communication required). • Start: ASAP — fast movers preferred! How to Apply (Required – incomplete proposals skipped): 1. Confirm your years in demand gen and any Zoho experience. CRITICAL!! 2. Share 2–3 specific case studies/results where you launched a new AI subscription SaaS from scratch (e.g., "Built demand gen for AI tool X, achieving Y MRR in first Z months via these channels"). 3. Outline your high-level approach for Cite: How you'd build demand from zero for a new AI PR automation subscription tool targeting PR agencies/influencers? (1–2 paragraphs). 4. Propose your budget/pricing: Include your hourly rate (if hourly), estimated fixed milestones with rough totals, or suggested retainer/package — and why it fits this scope. 5. Your availability and why this AI SaaS launch excites you. We're seeking top-tier talent with real AI SaaS launch wins — if you've bootstrapped growth for a similar tool, let's talk! Excited to collaborate and build something impactful. 🚀