Design Company Brand Package

Develop a Premium Industrial Brand Identity for Percor Manufacturing Project Overview Percor Manufacturing is a precision metal manufacturing company based in Michigan specializing in engineered tubing, tube laser processing, welded tube manufacturing, and fabricated assemblies. We serve OEM customers that expect exceptional quality, precision, and reliability. We are looking for an experienced brand identity designer to develop a world-class visual identity system that positions PerCor alongside premium industrial manufacturers—not generic fabrication shops. This is **not** simply a logo design project. We are looking for a complete, timeless brand identity built to support our long-term growth. Our goal is to create a brand that feels at home alongside companies such as: * Haas Automation * Sandvik * Lincoln Electric * Caterpillar * Milwaukee Tool * DMG MORI * John Deere (Industrial) * Bosch Rexroth The brand should communicate: * Precision * Engineering * Reliability * Strength * Partnership * World-class manufacturing * Long-term stability We are intentionally avoiding flashy, trendy, automotive, or startup-inspired branding. --- Current Direction We already have several strong logo concepts developed that communicate the overall direction we want to pursue. We are **not** looking for dozens of unrelated concepts. Instead, we are looking for a designer who can: * Refine our existing direction * Improve proportions * Create a proprietary custom wordmark * Develop a distinctive monogram * Build a complete identity system * Produce production-ready vector artwork --- Scope of Work Phase 1 – Brand Identity Develop: * Primary horizontal logo * Secondary stacked logo * Icon / monogram * Wordmark * Reverse (white) versions * One-color versions * Minimum-size versions * Embroidery-friendly versions * Laser engraving versions --- Typography Recommend a complete typography system including: * Primary headline font * Secondary font * Body font * Technical/specification font --- Color Palette Develop a professional grayscale-focused palette. Primary colors should include: * Graphite * Gunmetal * Steel Gray * White Accent Color (limited use for website and other secondary designs, but not to be used in primary branding of icons, logos, etc.): A shade of blue - open to recommendation. We are intentionally moving away from red. Please include: * RGB * CMYK * HEX * Pantone (if available) --- Brand Pattern Create some subtle background patterns inspired by our manufacturing processes. We do **not** want generic geometric patterns. Possible inspiration: * Laser-cut tubing * Tube cross-sections * Perforated stainless steel tubing * Tube bundles * Precision machining * Industrial geometry The pattern should be understated and suitable for presentations, brochures, trade show graphics, and marketing materials. --- Brand Standards Guide Create a professional brand standards manual covering: * Logo usage * Clear space * Minimum sizes * Color usage * Incorrect usage * Typography * Brand colors * Pattern usage * Photography style * Icon usage --- Deliverables Provide editable master files including: * Adobe Illustrator (.AI) * SVG * EPS * PDF * Transparent PNG * High-resolution JPG All artwork must be vector-based and fully editable. --- Desired Style The final brand should feel: * Modern * Industrial * Premium * Confident * Minimal * Timeless Not: * Overly futuristic * Automotive/racing themed * Gaming inspired * Overly aggressive * Trendy --- What We Value We're looking for someone who understands: * Manufacturing * Industrial branding * Typography * Geometry * Brand systems * Production artwork Strong typography skills are extremely important. We would much rather have one exceptional custom wordmark than dozens of generic logo concepts. --- Ideal Candidate Please include the following with your proposal: * Portfolio of industrial or B2B branding projects * Examples of custom wordmarks * Examples of complete identity systems * Description of your design process * Estimated timeline * Fixed project price --- Future Opportunities The selected designer may also be engaged to develop: * Trade show graphics * Website assets * Apparel graphics * Building signage * Vehicle graphics * Product branding * Packaging * Sales collateral * Presentation templates We are looking for a long-term design partner rather than a one-time logo designer. For context with where our company branding is today - look at the website: www.percormfg.com Important: We already have a strong conceptual direction that we like. We are not looking for someone to replace it with an entirely different concept. Instead, we're looking for a branding expert who can elevate it to a world-class identity by refining the geometry, proportions, typography, spacing, and overall execution, then building a complete production-ready brand system.