Designer for Yoga Studio Visual Identity

Designer wanted: Brand book — Logo & brand illustrations for boutique yoga/Pilates studio "The Pose" Looking for a designer — ideally with a personal connection to yoga and/or Pilates — to bring the visual identity of my new studio to life: logo, symbols, and illustrations, delivered as a complete brand book. The story My teaching journey started almost by accident, covering a Pilates class I wasn't even supposed to teach. I loved it... That led me to train in yoga in Bali, and eventually to realize I needed a space of my own. After a long search, I bought a former shop-in-house in the historic centre of Wijk bij Duurstede, the Netherlands. The studio opens in November. The name The studio is called The Pose. It captures two things at once: the ancient, spiritual practice of yoga, and the more accessible, physical discipline of Pilates — two different doors into the same mat. "Pose" also works on multiple levels I'd love the design to echo: - The literal poses (asanas) practiced in both disciplines - A "pose" as a stance one takes toward life — toward oneself, one's struggles, one's path - A pose as a pause, a marker, a moment of stillness in a busy life I want the brand to hold that layered meaning without over-explaining it. What the teaching stands for - Grounded in traditional practice, but accessible to all levels - A studio that offers a genuine pause in people's day - Precise about alignment principles - Personal attention — boutique-style studio, max. 10 mats - High-quality equipment for a high-quality practice (Liforme, Yogiraj, Align Pilates, Bala) Who it's for - Young mothers (30–45) who moved from the city and miss their old yoga routine and their moment of "self" - Retirees (55+) seeking to stay mobile and be around people while doing it - Anyone exploring what it means to live healthily and happily The studio will start with ~8 classes/week (4–6 different class types), growing to 12 in year one and 16 in year two, taught by me and a growing team of teachers. Mission & vision Mission: The Pose offers a boutique space where yoga and Pilates meet — traditional in practice, welcoming in spirit — so that anyone, at any stage of life, can find a pose that supports their journey. Vision: To be a genuine pause in a busy world: a small, personal studio in the heart of Wijk bij Duurstede where alignment, stillness, and community help people show up more fully for their lives, on and off the mat. Scope of work You'll design three distinct style directions; I'll choose one to move forward with. The final deliverable is a full brand book, including: - 1 logo, optimized for web and social use, including a transparent-background version - 5–7 symbols, each representing a different class type or element - 3–5 illustrations for the website and marketing materials - All final files provided in every relevant format - Full color palette provided (with hex codes) - All fonts used provided - For visual reference on illustrations: Pani Yoga (Poland)  - For visual reference on symbols: Alchemy Yoga Center, Ubud Budget & timeline Budget: €500 fixed Designer selected: July 22 Kickoff call: July 23 First delivery — 3 style concepts: August 17 Style selection: August 18 Final delivery: August 27 Dates are fairly firm, but there's a day or two of flexibility if needed — happy to align on a call :) What I'll provide Studio photos Color palette / hex codes