Digital PR / Editorial Authority Content Specialist (Skincare Brand)

We are seeking an experienced Digital PR and Editorial Content Specialist to help build authoritative, newsworthy editorial content and media placements for a growing professional skincare brand, Luminous Skin Lab. The primary objective of this role is to develop high-quality, third-party, editorial-style content placements that strengthen our brand’s online authority, improve trust signals in search engines, and support long-term eligibility for major reference sources and knowledge databases. This is not a paid advertising or backlink spam role—we are looking for someone who understands modern digital PR, entity SEO, and authoritative brand building through legitimate editorial content and media coverage. 🎯 Scope of Work Develop a digital PR and editorial content strategy for the brand Identify relevant beauty, skincare, aesthetics, and business publications Create or pitch newsworthy story angles about the brand, founder, and product innovation Produce editorial-style articles / press features suitable for publication on third-party sites Secure placements in reputable online publications, blogs, or media outlets Ensure all content supports brand authority, trust signals, and entity recognition (Google Knowledge Graph / AI search visibility) Maintain compliance with editorial standards (no spammy or low-quality link building tactics) 🧠 Ideal Candidate Experience in digital PR, online media outreach, or editorial content placement Strong understanding of SEO, entity-based SEO, and E-E-A-T principles Familiarity with beauty, skincare, wellness, or aesthetic industries is a plus Ability to pitch stories to real publications (not private blog networks) Understanding of Google Knowledge Graph, Wikidata, and brand authority signals Bonus: prior experience getting clients featured in Forbes, Business Insider, Vogue, industry journals, etc. 🚫 Important Note We are NOT looking for: Wikipedia page creation services that guarantee publication PBN/link farm services Low-quality guest posting or spam SEO Content that violates editorial or platform guidelines All work must align with legitimate editorial and PR standards. 📦 Deliverables Digital PR strategy roadmap (30–90 days) List of targeted publications and media opportunities 3–10 editorial content pieces or placements (depending on scope) Outreach/pitch templates Summary report of placements and authority impact 💬 To Apply Please Include: Relevant PR or editorial placements you’ve secured Example articles or published features Your approach to building brand authority without spam tactics Estimated timeline for first placements