Digital PR & Editorial Link Building Specialist — Earned Media / Journalist Outreach

We are a well-established U.S. employment background screening company seeking an experienced Digital PR / Editorial Link Building Specialist for an ongoing engagement. Our objective is not simply to increase our backlink count. We want to increase our company's authority, search visibility and AI/GEO visibility by earning legitimate backlinks, citations and brand mentions from real, reputable websites with genuine audiences and editorial standards. What We're Looking For We want a specialist experienced in: Digital PR Journalist and editor outreach Earned media Editorial link building B2B link acquisition Expert-source pitching Blogger/publication outreach Competitor backlink analysis Unlinked brand mention acquisition Resource-page and editorial outreach Relevant guest contributions where legitimately earned Ahrefs, Semrush or similar backlink-analysis tools Experience obtaining coverage or backlinks within any of these areas is particularly valuable: Human Resources Recruiting and Talent Acquisition Staffing Employment Law Workplace Compliance Background Screening Healthcare Business Management Risk Management Nonprofit Organizations Small and Mid-Sized Businesses What We Do NOT Want We are not interested in: Private blog networks (PBNs) Link farms Websites created primarily to sell backlinks Mass guest-post networks Automated backlinks Blog-comment or forum spam Bulk directory links Low-quality niche edits Irrelevant high-DR websites Paid dofollow links Undisclosed publisher payments Large-scale reciprocal link exchanges Websites with artificial or insignificant organic traffic Every placement must come from a legitimate website with a real audience and genuine editorial value. Quality and relevance are more important to us than volume. Responsibilities The selected freelancer will: Analyze our existing backlink profile and major competitors. Identify credible publications and websites where our company should be referenced. Develop a prioritized outreach strategy. Identify journalists, editors, bloggers and content managers covering relevant topics. Conduct personalized manual outreach. Pitch our executives as expert sources when appropriate. Identify opportunities for original research, surveys, statistics or other link-worthy content. Pursue legitimate editorial backlinks and brand citations. Track outreach, responses and placements in a shared spreadsheet. Provide a concise monthly performance report. Our company can provide subject-matter expertise involving employment background checks, FCRA compliance, hiring practices, workplace risk, criminal-record searches, HR compliance and related employment topics. Quality Standards Potential websites should generally demonstrate: Genuine organic traffic Relevant subject matter Real editorial content Established publishing history Google indexation Legitimate authors/editors A real readership or professional audience Reasonable backlink/outbound-link patterns We do not want websites selected solely because they have a high DA or DR score. When Applying Please answer the following: 1. Show us 10 examples of legitimate editorial backlinks or media mentions you personally earned during the past 12 months. For each example, briefly explain how the placement was obtained. 2. Did you or your client pay the publisher, website owner or editor for any of those links? Please be completely transparent. 3. Describe your primary link-acquisition methods. 4. What tools do you use for prospecting and backlink analysis? 5. Describe how you distinguish a legitimate publication from a site primarily created to sell backlinks. 6. What results would you realistically target during the first 90 days for our company? 7. Approximately how many personalized outreach pitches would you conduct each month? 8. What experience do you have with journalist-source platforms and earned-media pitching? Engagement We anticipate beginning with a 30-day paid pilot, with the intention of continuing monthly if the quality of the work and placements meets our standards. Budget: $1,500–$2,500 per month depending on experience, strategy and demonstrated results. We are looking for a long-term partner who understands that one highly relevant editorial citation from a respected publication can be substantially more valuable than dozens of low-quality backlinks.