Digital PR, HARO and White-Hat Backlink Outreach Specialist for Financial Planning Brand

Job Title **Digital PR, HARO and White-Hat Backlink Outreach Specialist for Financial Planning Brand** Overview I run a growing financial planning and education brand focused on helping British, South African and other internationally mobile professionals in the Middle East. The website publishes detailed educational content around: * UK pensions for expats * Retirement planning * Pension transfers and consolidation * International SIPPs * Investing for expats * Cross-border financial planning * Estate planning * Insurance and protection * Tax and financial planning considerations for expats I am looking for an experienced **digital PR, journalist request and white-hat backlink outreach specialist** to help build high-quality, relevant editorial backlinks and increase the authority of the website over time. This is a quality-first role. I am not looking for mass link-building, generic guest-post packages or low-quality SEO shortcuts. What I Need The successful freelancer will help identify and secure credible backlink and media opportunities through: * Journalist requests and expert-comment opportunities * Digital PR outreach * Relevant editorial outreach * Podcast and interview opportunities * Finance, retirement, pension and expat publication outreach * Resource-page and partnership opportunities where genuinely relevant * Selective guest-contribution opportunities on credible publications Relevant areas include: * Personal finance * Retirement planning * UK pensions * Pension transfers * Investing * Wealth management * Estate planning * Insurance * Tax planning * International living * Expat life * Relocation * UAE and Middle East expat publications * UK finance and international finance publications Responsibilities You will be expected to: 1. Monitor relevant journalist-request platforms and expert-comment opportunities. 2. Identify opportunities where I can provide credible commentary as a cross-border financial planner. 3. Draft concise, high-quality media responses for approval before submission. 4. Build and manage a targeted list of relevant media, website, podcast and editorial prospects. 5. Conduct personalised outreach to relevant publications and websites. 6. Secure contextual editorial backlinks to relevant pages on my website. 7. Maintain a clear, transparent tracking sheet showing all opportunities, outreach activity and live placements. 8. Recommend content angles or data-led campaigns that could earn links naturally over time. About the Brand The brand is **Finance with JC**, led by Josh Clancey - website is www.financewithjc.com I specialise in helping expats make better decisions around pensions, retirement, investing, tax, currency and estate planning. The main audience is British expats in the Middle East, alongside South African and European expats with financial assets, pensions or retirement planning considerations across multiple countries. The brand is built around trust, technical competence and genuinely useful educational content. The writing must be clear, commercially intelligent and technically responsible. Non-Negotiable Quality Standards Please do not apply if your service relies mainly on: * PBNs * Link farms * Paid link insertions * Bulk guest-post networks * Low-quality directory submissions * Forum-profile links * Automated outreach * Spammy email campaigns * Irrelevant high-DA links * Casino, crypto, gambling, adult, payday-loan or low-trust websites * AI-spun guest posts * “Guaranteed” backlink packages with no transparency on placement quality I am specifically looking for **relevant, earned, editorial links from websites with genuine readership and editorial standards**. A smaller number of strong, relevant placements is far more valuable than a large number of weak links. Preferred Types of Publications Priority will be given to relevant websites such as: * Finance and personal-finance publications * Pension and retirement websites * Expat and relocation publications * International lifestyle websites with strong expat audiences * UK business and finance publications * UAE and Middle East business or expat publications * Professional and industry publications * Reputable personal-finance blogs * Podcast websites and interview platforms * Accountancy, legal, tax and cross-border planning publications where relevant Deliverables and Reporting Please propose a realistic monthly package. Your reporting should include: * Journalist requests reviewed * Relevant opportunities identified * Expert responses drafted * Outreach prospects researched * Outreach emails sent * Positive responses received * Live placements secured * Backlinks secured * URL of each live placement * Target page linked * Anchor text used * Publication/domain relevance * Whether the link is follow or nofollow where visible * Notes on the placement and why it is relevant I am not interested in vanity metrics alone. I care about relevance, quality, topical authority and the potential to drive qualified traffic. Financial Services Content Requirements This is a technical financial-services niche. You will not be expected to provide financial advice, but any outreach copy or journalist responses must come through myself - I will write the articles and have no problem doing so. Ideal Freelancer You are likely a strong fit if you have experience with: * Digital PR for finance, wealth management, insurance, tax or legal clients * HARO-style journalist request platforms * Expert-comment outreach * Editorial backlink acquisition * Building relationships with journalists, editors and publishers * Writing concise, credible expert commentary * Working with regulated or technical subject matter Experience in UK financial services, pensions, wealth management, expat finance, tax or international planning would be a major advantage. Proposal Requirements Please answer the following in your proposal: 1. Which journalist-request and digital PR platforms do you actively use? 2. What experience do you have securing links or media mentions in finance, wealth management, pensions, insurance, tax or other regulated sectors? 3. Please provide 3 genuine examples of placements you have secured, including: * Publication name * Topic * Type of placement * Whether it was journalist outreach, digital PR, guest contribution or another method 4. How do you determine whether a backlink opportunity is genuinely high quality and relevant? 5. How do you avoid paid, spammy or low-value links? 6. What would your recommended first 90-day strategy be for this website? 7. What deliverables would you propose for the first month? 8. What is your preferred pricing model: hourly, monthly retainer or per-placement? 9. Please confirm that you do not use PBNs, link farms, bulk guest-post networks or automated spam outreach. Trial Arrangement I would like to begin with a paid one-month trial. The first month should focus on: * Understanding the brand, website and target audience * Reviewing existing content and identifying strong pages to promote * Building a high-quality outreach and media prospect list * Monitoring journalist-request opportunities * Drafting expert responses for approval * Beginning targeted outreach * Producing a transparent report of activity, opportunities and early results Please apply only if you can demonstrate a quality-first, white-hat approach and are comfortable working in a technical financial-services niche.