Digital Marketing Build for Cash-Pay Medical Clinic & Retail Services

Job Title: Digital Marketing Build for Cash-Pay Medical Clinic & Retail Services Project Scope: We are a family medicine clinic transitioning to a hybrid direct cash-pay model and expanding our retail medical services. Our challenge is getting the information about the high value cash pay model and our cash services out to our existing patients and potential patients, as well as converting them to paid cash clients. We need an experienced digital marketer for a flat-fee digital marketing build: Website Update: Build high-converting landing pages on our existing website to sell our new cash-pay primary care membership. You will also need to build dedicated sections to drive sales for our high-margin cash services (specifically dry needling) and retail products (vitamin tabs and injection kits for hormone patients). Social Media Synchronization: Update our Facebook/Instagram business page to reflect the membership model and our specific retail/cash services, ensuring traffic is directed to the correct website pages. Google Ads Setup: Build and launch a targeted Google Ads campaign driving local traffic to the new primary care membership and the specific retail/procedural services. (Our Google Local Services Ads background verification is already complete). Requirements: You must have proven experience building digital marketing and booking systems for medical practices, direct primary care clinics, or med-spas. Generic marketing agencies will not be considered. Required Screening Question: Please provide a direct link to a digital marketing campaign or website you have built previously for a medical clinic or cash-pay healthcare service. Proposals without a link will be archived.