Digital Marketing Consultant (UAE & KSA Markets)

Objective Support the brand's growth across the UAE and KSA by developing and executing data-driven digital marketing strategies focused on brand awareness, user acquisition, customer engagement, and revenue growth across key digital channels. Key Responsibilities 1. Digital Marketing Strategy • Develop a comprehensive digital marketing strategy for the UAE and KSA aligned with business objectives. • Identify target audience segments, market opportunities, and competitive positioning in both markets. • Establish channel-wise growth plans, performance benchmarks, and expansion opportunities. 2. Paid Media Management • Plan, launch, optimize, and scale campaigns across: o Google Ads (Search, Display, Performance Max, YouTube) o Meta Ads (Facebook & Instagram) • Manage campaign budgets to maximize ROI and customer acquisition efficiency. • Conduct ongoing A/B testing for creatives, audiences, bidding strategies, and landing pages. • Deliver regular performance analysis and optimization recommendations. 3. Brand Development & Positioning • Strengthen brand presence and market positioning across the UAE and KSA. • Develop localized messaging frameworks tailored to each market. • Ensure brand consistency across all marketing touchpoints. • Identify opportunities for strategic partnerships, influencer collaborations, and brand-building initiatives. 4. Social Media Management • Develop and execute social media strategies across relevant platforms. • Create monthly content calendars aligned with key business objectives, local events, and market trends. • Drive audience engagement, community growth, and brand advocacy. • Monitor social performance and recommend continuous improvements. 5. User Acquisition & Growth Marketing • Design and implement customer acquisition initiatives to drive scalable growth. • Improve conversion funnels and user journeys across digital touchpoints. • Identify new acquisition channels and growth opportunities. • Recommend retention and re-engagement strategies to maximize customer lifetime value. Expected Deliverables • UAE & KSA Digital Marketing Strategy and Growth Roadmap • Monthly Social Media Content Calendar • Brand Positioning and Messaging Recommendations • User Acquisition and Growth Strategy Recommendations • Quarterly Strategic Review and Market Opportunity Assessment Discussion Purpose We would like to schedule a discussion to explore potential collaboration opportunities and understand how your expertise in Google Ads, Meta Ads, brand development, and social media management can support our growth objectives across the UAE and KSA. The discussion will focus on identifying opportunities to strengthen brand visibility, accelerate user acquisition, improve marketing efficiency, and establish a stronger market presence in both regions.