Digital Marketing Consultant for Kyoto Family Kitchen (Marketing Audit & Growth Strategy)

About Us Kyoto Family Kitchen is a family-owned cooking and cultural experience in Kyoto, Japan. We welcome visitors from around the world into our home to cook, eat, and experience everyday Japanese family life. Our goal is to provide an authentic experience that feels like spending an evening with local friends rather than attending a commercial cooking class. Our business already has: * A professional website with online booking * Google Ads campaigns * Instagram, Facebook, and YouTube accounts * Excellent guest reviews * Listings on third-party platforms We are now looking for an experienced digital marketing consultant to help us understand where our greatest opportunities for growth are. ⸻ Project Objective Rather than hiring someone to immediately manage our marketing, we want to begin with a comprehensive marketing audit and strategic review. The purpose of this project is to identify the highest-impact actions that will increase direct bookings while making better use of our marketing budget. If the collaboration goes well, there may be opportunities for ongoing consulting and implementation work. ⸻ Scope of Work Please evaluate our current marketing ecosystem, including: * Website and user experience * Booking funnel and conversion process * Google Ads performance * Google Analytics (GA4) * Conversion tracking * SEO * Google Business Profile * Social media presence (Instagram, Facebook, YouTube) * Overall digital marketing strategy * Competitor positioning ⸻ Deliverables At the conclusion of the project, I would like to receive: 1. Marketing Audit A clear assessment of what is working well and what needs improvement. 2. Prioritized Action Plan Please rank your recommendations by: * Expected impact * Estimated implementation difficulty * Approximate cost * Recommended order of implementation 3. Top Priorities If you had a limited budget over the next three months, what would be the first five things you would do? 4. Future Recommendations Please indicate which tasks you believe could be handled by: * me * a future social media/content creator * a technical marketing specialist * you (if we continue working together) ⸻ Ideal Candidate I’m looking for someone with demonstrated experience in several of the following: * Google Ads * Google Analytics 4 (GA4) * Google Tag Manager * SEO * Conversion Rate Optimization (CRO) * Website optimization * Tourism or hospitality marketing * Small business marketing strategy Experience helping tourism, travel, hospitality, or local experience businesses is a significant advantage. This project is intended to produce a clear roadmap for future improvements. Implementation work may become a separate project if we decide to continue working together. Please do not send a generic marketing proposal. I am looking for someone who has taken the time to understand my business and explain how they would approach it.