Digital Marketing & Content Strategist (AI-Focused)

Reports To: CEO or Marketing Director Type: Full-time We are a transforming airborne geophysical surveying for mineral exploration through advanced technology. We value innovation and are looking for a creative marketer who can tell our story clearly and effectively across digital channels while building brand awareness and generating qualified leads. Role Overview We’re looking for a Digital Marketing & Content Strategist to create engaging content and lead our digital marketing efforts. This role suits someone who is creative, strategic, and comfortable using AI tools to work faster and smarter. We are looking for a critical thinker who can adapt to the ever-changing digital marketing landscape, identify new opportunities, and continuously improve how we engage audiences and generate leads. You will be responsible for developing content and campaigns that increase brand awareness, generate qualified leads, and position Rosor as a leader in technology-driven mineral exploration. This is a remote position with core working hours of 9:00 AM to 5:00 PM Eastern Time (EDT), Monday through Friday, and candidates must be available during these hours. Key Responsibilities Content Creation (AI-Enabled) Create social media content using AI tools such as ChatGPT, Canva AI, Midjourney, Runway, and similar platforms. Produce written, visual, and video content for LinkedIn, Instagram, YouTube, and other digital channels that support lead generation and brand awareness. Use AI to develop captions, scripts, visuals, video edits, and other marketing assets. Plan, manage, and maintain a consistent content calendar aligned with marketing campaigns and business objectives. Digital Marketing Strategy Build and execute digital marketing strategies that increase brand awareness, generate qualified leads, and support business growth. Develop and optimize campaigns across digital channels to improve engagement, website traffic, and conversions. Monitor campaign performance using analytics and provide recommendations for continuous improvement. Stay current on digital marketing, AI, and industry trends to identify new opportunities for growth. Community & Brand Engagement Respond to comments and messages across social platforms in a timely and professional manner. Help position Rosor as a leader in technology-driven exploration through thought leadership and educational content. Identify partnership, collaboration, media, and influencer opportunities that expand brand reach and support lead generation. Required Skills & Experience 3+ years of experience in digital marketing, content creation, or social media management. Hands-on experience with AI content tools such as ChatGPT, Canva, Midjourney, Descript, or similar platforms. Strong writing, editing, and visual storytelling skills. Experience with content planning and scheduling tools. Understanding of social media platforms, SEO, email campaigns, marketing automations, and analytics preferred. Nice to Have Familiarity with geoscience, mineral exploration, or other B2B industries. Experience translating complex engineering, scientific, or technical concepts into clear, engaging, and accessible marketing content. Basic animation or motion graphics skills. What We Offer A chance to grow and shape our company's digital presence. Flexible remote work environment. Exposure to innovative survey technology and the mineral exploration industry. Competitive pay and opportunities for professional growth.