Digital Marketing & Editorial Lead

We are looking for an experienced Editorial & Growth Marketing Lead to own our content, brand, and organic growth marketing end to end. This is a broader mandate than social media management. You will own editorial strategy and execution, brand consistency across every channel, and the organic growth initiatives that extend our reach beyond social, including book-related PR, podcast and media outreach, and future initiatives like webinars or community programs. This role does not include paid advertising or media buying. Our focus is organic: content, editorial, PR, and brand. Paid may be added as a separate scope later. You will work closely with our Chief of Staff, who owns operations, and our Founder, who owns final brand voice and positioning. Your job is to make sure nothing sits idle: ideas become content, content becomes distribution, and distribution becomes relationships and opportunity. What You'll Be Responsible For Editorial & Content Ownership Own the editorial calendar and publishing rhythm across LinkedIn (Founder, company, and senior team accounts), Instagram, Facebook, and email newsletter. Maintain a distinct voice per account and per pillar. Our accounts each carry a different role (authority, trust-building, institutional credibility, execution depth) and should not read interchangeably. Turn conversations, interviews, existing frameworks, and founder ideas into finished, publish-ready content. Repurpose long-form material (book chapters, articles, interviews) into social posts, short-form video, carousels, and newsletter content. Brief, direct, and review work from content-production support so nothing stalls in production. Growth Marketing & PR Own the marketing and publicity push around our book, including podcast outreach, contributed articles, and press opportunities. Identify and pursue organic visibility channels: podcasts, media features, partnerships, and collaborations. Package individual pieces of coverage into broader campaigns rather than treating them as one-off wins. Scope and help launch future growth initiatives (podcast, webinar series, executive community) as they come online. Brand & Creative Direction Monitor adjacent brands, competitors, and creators for formats and ideas worth testing. Recommend what to do more of, less of, or differently based on performance. Protect brand consistency across accounts while continuing to evolve it. Workflow & Execution Maintain a documented, repeatable workflow for ideation, approval, scheduling, and publishing. Coordinate designers, editors, and other contributors, with clear briefs and deadlines. Report on what shipped, what performed, and what needs a decision, on a regular cadence. Use AI tools to accelerate production without losing authenticity of voice.