Digital Marketing Expert - Meta ads, tiktok, shopee, tokopedia and social commerce

# Digital Marketing Specialist — Meta Ads, E-Commerce & Social Engagement (Ongoing, Part-Time) ## About us Suwakraa (suwakraa.com) is a warehouse infrastructure solutions provider serving manufacturing and logistics companies, primarily in Indonesia. We design and deliver integrated warehousing systems — racking, loading bay equipment, structural mezzanines, industrial tents, automated retrieval systems, and material-movement solutions. Our positioning is built on reliability, honesty about what's possible, transparency on cost and timeline, and long-term partnerships that continue well past installation. We're looking for a hands-on digital marketing specialist to help us generate more inbound leads and inquiries, build our presence on e-commerce platforms, and grow our social engagement. This is a collaborative role: you own the execution and channel expertise, and I stay closely involved on product positioning and overall strategy. ## What we need help with We have three objectives. **1. Inbound leads and inquiries via Meta Ads.** Set up, launch, and manage paid campaigns on Facebook and Instagram aimed at generating qualified inquiries from manufacturing and logistics decision-makers. This includes overseeing ad creative development (copy and visuals), audience targeting, campaign structure, budget pacing, and ongoing optimization. You'll then work with me to refine the strategy over time — I'll provide direction on product positioning and messaging, and you translate that into campaigns that perform. **2. E-commerce presence and inbound on Shopee and Tokopedia.** Help us establish and grow our presence on Shopee and Tokopedia to capture inquiries and demand for relevant products. This covers store/listing setup and optimization, product content, and driving qualified traffic and inquiries. As above, I'll set the overall strategy and you advise on and execute the platform-specific playbook. **3. Engagement growth on Instagram and TikTok.** Boost engagement and build an active audience on Instagram and TikTok through a consistent content and engagement approach suited to a B2B industrial brand. ## Responsibilities - Plan, build, and manage Meta (Facebook + Instagram) ad campaigns end to end, from targeting and structure to creative direction and optimization. - Oversee ad creative development and brief/coordinate any designers or video editors as needed. - Set up and optimize our Shopee and Tokopedia presence and drive inbound inquiries. - Develop and run an Instagram and TikTok engagement plan (content cadence, formats, community engagement). - Track performance against clear KPIs (cost per lead/inquiry, lead quality, engagement, conversions) and report regularly. - Collaborate with me on strategy and positioning; bring recommendations, not just execution. ## What we're looking for - Proven experience running Meta Ads with results you can show — ideally lead-generation campaigns, and a plus if you've worked with B2B or industrial/manufacturing clients. - Hands-on experience selling or marketing on Shopee and/or Tokopedia. - Demonstrated ability to grow engagement on Instagram and TikTok. - Strong grasp of the Indonesian market and audience; Bahasa Indonesia fluency is a strong advantage. - Comfortable with analytics and optimization — you make decisions based on data. - Clear communicator who can work collaboratively and take strategic input. ## Engagement and rate This is an ongoing, part-time engagement with room to grow as results come in. Rates are negotiable and performance-linked. We're happy to reward strong performance, but we'll want to see proof of work upfront and are looking to structure the arrangement around demonstrated, satisfactory results. Please share your expected rate along with your portfolio so we can find an arrangement that works for both sides. ## To apply, please tell us 1. Share 2–3 examples of Meta Ads campaigns you've managed, including the objective, budget range, and results (e.g. cost per lead, volume, quality). 2. Which product categories or brands have you managed on Shopee and/or Tokopedia, and what results did you achieve? 3. Share an Instagram or TikTok account you grew — what was your approach and what changed? 4. Have you worked with B2B, industrial, or manufacturing clients? If so, briefly describe. 5. What's your availability (hours per week), your expected rate, and how would you suggest structuring a performance-based arrangement?