Digital Marketing Expert

Digital Marketing Expert needed for a Leadership Coaching Business. Type: Part-time / Contract Location: Remote Reports to: Founder About the Role: We're a bilingual (Arabic/English) leadership coaching and training business serving CEOs, founders, managers, and entrepreneurs across the Arab world. We run paid programs, group coaching, and online communities, and we're growing fast. We're looking for a senior digital marketing expert who can own our entire marketing operation end-to-end, from strategy to execution. You'll essentially step into what a full-service marketing agency currently handles for us, with the added advantage of working directly with the founder and having full context of the business. This isn't a "post content and report" role. You'll be building funnels, running ads, writing copy, connecting systems, integrating AI tools into real workflows, and giving us a clear picture of every number that matters. What You'll Own: 1- Paid Advertising: • Plan, launch, and optimize Meta ads (Facebook & Instagram) across all campaign objectives • Manage audiences, creatives, budgets, and A/B tests inside Meta Business Manager • Set up and manage Meta Pixel, events, and conversion tracking to ensure accurate performance data • Run retargeting campaigns based on funnel behavior and engagement data • Exposure to YouTube and LinkedIn ads is a strong plus 2- Analytics & Reporting: • Deliver clear monthly performance reports covering the full funnel: impressions → clicks → registrations → bookings → show-ups → conversions • Break down the math behind every campaign — CPL, CPC, CPA, ROAS, and beyond • Use AI tools (e.g. Claude with MCP connectors, ChatGPT) to pull data from Instagram and Meta, generate reports, and surface insights faster • Identify what’s working, what’s leaking, and what to do next 3- Funnels & Landing Pages: • Build and optimize sales funnels, landing pages, and VSL pages inside Kajabi • Improve conversion at every stage of the funnel • Set up and maintain lead capture, nurture, and follow-up flows 4- Copy & Content: • Write high-converting Arabic ad copy, headlines, email sequences, and sales page copy • Script VSLs and other video sales content when needed • Brief and guide video editors or designers on ad creatives and VSL production • English copy as needed, Arabic is the priority 5- Tech & Integrations: • Connect and maintain all marketing tools: n8n, ManyChat, Watssub, Calendly, Zoom, Kajabi, and others • Build automations for lead capture, reminders, confirmations, and follow-ups • Use n8n to build AI-powered workflows that connect marketing platforms, trigger sequences, and automate repetitive tasks • Stay current, you know what’s worth adopting and can recommend it clearly 6- AI Tools & Automation: You don't need to master everything below, but you should know what exists, have used at least some of it, and be curious enough to figure out the rest. • n8n — building AI-powered automation workflows; connecting platforms, triggering sequences, replacing manual processes • Claude + MCP Connectors — using Claude’s connectors to pull live data from Instagram and Meta, generate performance reports, and manage or monitor campaigns directly through AI — this is an emerging capability and familiarity is a strong plus • ChatGPT / Claude — copy drafting, campaign ideation, audience research, script writing, and day-to-day speed • AdCreative.ai or similar — AI-generated ad creatives and visual variations for faster testing • ElevenLabs or similar — AI voiceovers for VSLs and audio content • Perplexity or similar — fast market research, competitor analysis, and audience insight • Canva AI or similar — fast design for ad creatives without needing a full designer Strategy: • Provide clear, actionable marketing strategy recommendations • Know how to market to a coaching/consulting audience in the Arab world • Proactively bring ideas, don’t wait to be asked What You Must Have: • 5+ years in performance marketing with a track record of results — real funnels, real numbers • Strong Arabic copywriting for ads, sales pages, and email — this is non-negotiable • Hands-on Meta ads experience — you know Business Manager, Pixel setup, and campaign structure inside out • Kajabi proficiency — funnels, pages, automations, products • n8n or similar automation tools (Zapier background is fine, n8n experience is a strong plus) • Comfort working with ManyChat, Watssub, Calendly, Zoom, or similar tools • Solid grasp of funnel math and analytics — you can read a dashboard and explain what it means in plain language • AI-native mindset — you actively use AI tools daily to write faster, research smarter, and automate the repetitive; you’re not expected to master every platform, but you know how to get value from them • Familiarity with AI connectors (e.g. Claude MCP, n8n AI nodes) for data retrieval and reporting is a strong plus • Experience in the coaching, consulting, or education space is a strong advantage How You Work: • You take full ownership — you don’t need to be micromanaged • You’re data-driven — decisions come from numbers, not gut feelings alone • You communicate clearly — monthly updates, no guesswork, no vague reports • You ship fast — you bias toward action and iteration • You have high integrity — you treat the business like it’s yours