Digital Marketing Expert

Google Ads Consultant Needed for Campaign Audit & Optimization Help We are a Houston-based CPA firm looking for an experienced Google Ads freelancer/consultant to review and optimize our active campaigns. We currently run 4 active Google Search campaigns for bookkeeping, tax preparation, business consulting, and M&A advisory services. We are looking for someone who can help us improve campaign performance, reduce wasted spend, and make sure our conversion tracking is properly set up. **Primary needs include:** * Review current Google Ads account structure * Audit active campaigns, ad groups, keywords, and match types * Review search terms and recommend negative keywords * Identify wasted spend and areas for improvement * Review ad copy, headlines, descriptions, and extensions/assets * Provide recommendations for improving lead quality * Help confirm or set up conversion tracking for form submissions and phone calls * Review landing pages and suggest improvements * Provide a clear summary of recommended next steps Our current conversion tracking is not fully set up, so experience with Google Ads conversion tracking, Google Tag Manager, Google Analytics, and Squarespace is strongly preferred. This can start as a one-time audit/consulting project, with the possibility of ongoing support if it is a good fit. **Ideal candidate:** * Proven experience managing Google Ads for local service businesses * Experience with professional services, accounting, bookkeeping, tax, legal, financial services, or consulting is a plus * Strong understanding of search campaigns, keyword strategy, match types, negative keywords, and lead generation * Able to explain recommendations clearly to someone who is still learning Google Ads * Comfortable providing a written audit summary and/or walking through recommendations on a Zoom call **Please include in your response:** * Examples of similar Google Ads accounts you have worked on * Your experience with lead generation campaigns * Whether you can help with conversion tracking setup * Your estimated cost for a one-time audit * Your availability for a virtual walkthrough call We are looking for practical, actionable guidance — not a full agency-style package right away.