Digital Marketing Manager – Multi-Location Restaurant Group

We are a growing hospitality company operating multiple restaurant and entertainment brands in Illinois, and we are looking for a Digital Marketing Manager to become a long-term extension of our team. This is not simply a social media posting position. Our primary goal is to drive measurable restaurant traffic, reservations, online orders, customer retention, and revenue. What You’ll Own: Develop and maintain monthly and 90-day marketing calendars across multiple brands and locations Plan social media content, including coordinating content needs, shoots, graphics, promotions, and campaigns Write, schedule, and publish social content across Instagram, Facebook, and other relevant platforms Create routine marketing graphics using Canva or Ai and existing brand guidelines or creative direction from Creative Director Develop and execute email and SMS marketing campaigns, promotions, and customer retention initiatives Manage or assist with Meta Ads and Google Ads focused on driving restaurant traffic, reservations, and online orders Develop digital campaigns around slow days/dayparts, menu launches, events, holidays, and seasonal opportunities Manage Google Business Profiles and support local SEO/reputation initiatives Coordinate direct mail and other local marketing initiatives with our on-site team Work closely with General Managers and our local Catering & Event Sales Manager to support in-store promotions, events, catering, and community marketing Track campaign performance, conversions, advertising spend, customer acquisition, and ROI Provide a concise weekly marketing performance report with recommendations for improvement Who We’re Looking For: We want someone who thinks like a marketer, not simply a content creator. You should be comfortable looking at restaurant performance and asking: How can marketing help increase traffic and sales? Experience with restaurants, hospitality, multi-location businesses, retail, or other local consumer businesses is strongly preferred. Experience with Meta Ads, Google Ads, email/SMS marketing, social media management, Canva, marketing analytics, and campaign management is important. Most importantly, we want someone who is proactive, organized, creative, analytical, and comfortable taking ownership without needing constant direction. How We Define Success: We care about great branding and content, but our ultimate KPIs are: More guests. More reservations. More orders. More repeat customers. More revenue. We are initially looking for a paid trial engagement with the opportunity to develop into a long-term, dedicated role with our company. When applying, please include examples of marketing campaigns you have personally managed and, where possible, the measurable business results you generated.