Digital Marketing & Meta Ads Campaign for KITAB MAHAL - Odisha Academic Season Campaign

Project Objective: We have recently launched our Shopify website and created Facebook and Instagram pages for KITAB MAHAL. We are looking for a Digital Marketing / Meta Ads expert who can help us promote our new academic book releases to college-going students across Odisha, especially during the start of the new academic year. The main goal is to increase awareness of our academic books, highlight our Cuttack store location for local students, and build brand recall for KITAB MAHAL PRAKASHAN among students across Odisha so that they ask for our books at their nearest local bookstores. Main Campaign Goals: Promote new academic book releases on Facebook and Instagram. Create attractive and student-friendly posts, reels, stories and carousel creatives. Run targeted Meta Ads for students and young adults in the Cuttack city area to encourage store visits. Run Odisha-wide awareness campaigns for KITAB MAHAL PRAKASHAN academic books. Improve visibility of our Shopify website and social media pages. Create a regular academic-season content calendar. Target Audience: College-going students in Odisha, mainly 18–24 years Students studying Plus Two, Plus Three, NEP semester courses, D.El.Ed., competitive exams and other academic courses Parents, teachers, tutors and local bookstores may also be secondary audiences Primary Locations: Cuttack city for store visit campaigns Odisha-wide for publishing brand awareness campaigns Initial Scope: We would like to begin with a 45–60 day pilot campaign during the academic season. The campaign should include content creation, Meta Ads setup, campaign management and weekly performance reporting. Expected Deliverables: 20–25 static posts 8–10 reels or short video creatives 4–6 carousel ads Store location campaign for Cuttack Odisha-wide publishing awareness campaign Meta Ads setup and management Weekly performance report Suggestions for improving reach, enquiries and sales Important Brand Positioning: KITAB MAHAL is one of Odisha’s trusted academic book names since 1951. The campaign should look professional, modern, student-friendly and trustworthy. The tone should be energetic but not cheap or overly flashy.