Digital Marketing Specialist Needed for Book Launch

I am looking for an experienced digital marketing specialist to help promote my book: Creative Strategy in the Modern Music Business: A Practical Playbook for Independent Artists Who Can’t Afford to Waste Time, Money, or Momentum This book is designed for independent artists, musicians, managers, producers, and creative entrepreneurs who are trying to build sustainable careers without the support of a major label, high-cost publicist, luxury booking agent, or traditional industry team. The core message of the book is: You may not have a label, manager, publicist, or booking agent — but you can still have a strategy. I am not starting from scratch. I am a Grammy-winning music business veteran with three currently published books, an award-winning film, an active presence in the music community, and decades of professional experience and industry relationships. In addition to my work as an author and strategist, I currently: • Host an Americana radio show • Publish an active Substack • Manage a legacy music artist’s foundation • Maintain social media channels and industry connections • Have deep experience across the modern music business, artist development, creative strategy, and career positioning I want to work with someone who can help translate that credibility, experience, and network into a focused digital marketing campaign for the book. The goal is to position the book not as generic music business advice, but as a strategic guide from someone who has lived inside the industry, worked with serious artists, and understands what independent musicians are facing now. What I Need Help With I am looking for someone who can help with both organic digital strategy and paid advertising, especially on Facebook and Instagram. Social Media Strategy I want to leverage my current platforms more effectively, including my existing social media presence, Substack, radio show audience, industry network, and professional credibility. Responsibilities may include: • Review my current social media channels and identify opportunities for improvement • Create a clear content strategy to promote the book • Help position me as a trusted expert in the modern music business • Develop messaging that highlights my background without sounding boastful or overly promotional • Repurpose book themes into social posts, reels, stories, short videos, and quote graphics • Build content around my authority as a Grammy-winning music business veteran, author, radio host, foundation manager, and creative strategist • Create captions, hooks, and post ideas that feel thoughtful, strategic, and professional • Recommend a consistent posting schedule and campaign rhythm • Identify ways to use my Substack, radio show, and existing industry relationships to support the campaign Facebook & Instagram Ads I also want someone who can set up and manage targeted Meta ad campaigns for Facebook and Instagram. Responsibilities may include: • Develop a Facebook/Instagram ad strategy for the book • Set up campaigns in Meta Ads Manager • Define and test target audiences • Create or advise on ad copy and creative direction • Test different angles, audiences, placements, and formats • Track campaign performance and optimize based on results • Recommend realistic ad spend for testing and scaling • Help drive traffic to a book sales page, landing page, Substack, or other relevant destination Possible target audiences include: • Independent artists • Americana, roots, folk, country, rock, and singer-songwriter communities • DIY musicians • Producers • Artist managers • Music business students • Creative entrepreneurs • Legacy artist communities • Fans and professionals interested in serious music industry insight Expert Positioning & Brand Authority A major part of this project is helping me present my background clearly and effectively. I want the marketing to communicate that this book comes from someone with real-world experience, credibility, and relationships in the music business. Key authority points include: • Grammy-winning music business veteran • Author of three published books • Creator/producer connected to an award-winning film • Host of an Americana radio show • Active Substack publisher • Manager of a legacy music artist’s foundation • Longtime music industry professional with meaningful connections • Strategic advisor to artists and creative professionals The challenge is to communicate this authority in a way that feels: • Credible • Elegant • Strategic • Human • Professional • Not arrogant • Not hype-driven • Not overly salesy Deliverables The ideal freelancer should be able to provide some or all of the following: Strategy & Planning • Social media audit of current channels • 30-day digital marketing plan • Book launch/promotional campaign strategy • Audience targeting recommendations • Messaging and positioning framework • Recommendations for using Substack, radio show content, and industry connections Organic Content • Content calendar for social media • Captions and post copy • Reel/short-form video concepts • Quote graphics or creative direction • Repurposing ideas from the book, Substack, and radio show • Promotional post templates Paid Advertising • Facebook/Instagram ad strategy • Campaign setup in Meta Ads Manager • Ad copy variations • Creative direction for static ads, video ads, and carousel ads • Audience testing plan • Weekly performance reporting • Optimization recommendations Funnel & Conversion Support • Landing page recommendations • Book sales page review • CTA recommendations • Email/Substack growth strategy • Recommendations for converting attention into book sales, subscribers, or consulting inquiries Brand Tone & Style The marketing should feel: • Professional • Strategic • Clear • Practical • Sophisticated • Credible • Warm • Experienced • Not hype-driven • Not gimmicky • Not focused on overnight success This book is not about promising fame, shortcuts, or viral success. It is about helping serious independent artists make better decisions, clarify their identity, shape their story, and build sustainable careers. The tone should reflect the perspective of someone who has been inside the music business, has meaningful accomplishments, and wants to offer practical guidance to artists who need clarity. Ideal Candidate The ideal person will have experience with: • Digital marketing for books, authors, consultants, coaches, or creative professionals • Facebook and Instagram ad campaigns • Organic social media strategy • Personal brand positioning • Authority-based marketing • Lead generation and audience building • Landing page optimization • Email or Substack growth • Campaign reporting and analytics • Marketing to musicians, artists, authors, or creative entrepreneurs Experience in music, entertainment, publishing, Americana, folk, roots, or independent artist marketing is a plus. I am especially interested in someone who understands how to market a thoughtful, expert-driven book without making it feel cheap, loud, or overly commercial. Campaign Goals The main goals are to: • Increase awareness of the book • Position me as a trusted expert in music business strategy • Leverage my existing social media channels more effectively • Use my professional background and connections strategically • Grow my audience across social media and Substack • Drive traffic to the book sales page or landing page • Generate qualified interest from independent artists and music professionals • Test messaging and audience segments through Meta ads • Create a repeatable promotional system for ongoing book marketing • Support future consulting inquiries connected to the book Platforms Involved The project may involve: • Instagram • Facebook • Meta Ads Manager • Substack • YouTube, if relevant • Existing website or landing page • Amazon or other book sales page • Canva or similar design tools • Google Analytics • Meta Pixel, if applicable • Email marketing platform, if applicable Budget - I prefer a fixed project fee for initial strategy and campaign setup Please include: • Your pricing • What is included • What you recommend for initial ad spend • What timeline you suggest for testing and optimization Timeline I would like to begin in mid-late August but need to establish a relationship now to ask questions and get things set up. The initial focus will be on: • Reviewing my current digital presence • Clarifying the positioning and campaign message • Creating a 30-day promotional plan • Setting up targeted Facebook and Instagram ads • Using my existing platforms and credentials more effectively Ideally, I would like to launch the first campaign within 2–3 weeks. Please Include in Your Proposal When applying, please answer the following: 1. Have you managed Facebook and Instagram ad campaigns before? If yes, what types of campaigns? 2. Have you marketed books, authors, consultants, musicians, or creative professionals before? 3. How would you approach promoting a book by a Grammy-winning music business veteran with existing credentials and industry connections? 4. How would you use my current social channels, Substack, radio show, and professional background to support the campaign? 5. What would your first 30 days look like? 6. What ad budget would you recommend for testing Meta ads? 7. Can you help with both organic social strategy and paid ads? 8. Do you have examples of past campaigns or results you can share? 9. How do you typically report performance and campaign results? 10. What do you need from me to begin? ⭐ Preferred Skills • Facebook Ads • Instagram Marketing • Meta Ads Manager • Digital Marketing Strategy • Social Media Marketing • Book Marketing • Author Marketing • Personal Brand Strategy • Authority Marketing • Lead Generation • Substack Growth • Copywriting • Content Strategy • Audience Targeting • Landing Page Optimization • Music Industry Marketing • Entertainment Marketing Start your proposal with Grammy so I know you read the entire description