Digital Marketing Specialist (SEO, Content Growth & Audience Development)

We are looking for a growth-focused Digital Marketing Specialist to help scale traffic, audience engagement, and brand awareness for our recipe website. This role is focused on increasing organic search traffic, Pinterest referral traffic, social media engagement, and email subscribers through SEO, content strategy, audience development, and data-driven marketing initiatives. We are specifically seeking someone with proven experience growing content-driven websites, particularly within the food, recipe, cooking, lifestyle, or wellness industries. As a starting point for our growth strategy, we would like candidates to review the following videos and be prepared to discuss how similar concepts could be applied to our platform: * https://youtu.be/67MX3_N4Lfo?si=K815awUQBuZNODMg * https://www.youtube.com/watch?v=R5wGSjXlRWg We are looking for someone who can build upon these concepts, develop a comprehensive growth strategy, and execute it effectively. ## Responsibilities * Develop and execute a comprehensive growth strategy for our recipe website. * Increase organic search traffic through keyword research, content optimization, technical SEO, and content planning. * Identify high-value content opportunities based on search demand, competitor analysis, and industry trends. * Optimize existing recipe content to improve rankings, engagement, and conversions. * Develop strategies to grow Pinterest, Instagram, Facebook, TikTok, YouTube, and other relevant channels. * Build and grow our email subscriber list through lead magnets, newsletters, and targeted email campaigns. * Analyze website performance using Matomo Analytics, Google Search Console, and other reporting tools. * Monitor KPIs and provide actionable recommendations for growth. * Collaborate with content creators, recipe developers, designers, and developers to implement growth initiatives. * Stay current on SEO, content marketing, food blogging, and audience development trends. ## Must-Have Experience * Proven experience growing content websites, blogs, recipe websites, or lifestyle brands. * Strong understanding of SEO for content-driven websites. * Experience with Matomo Analytics, Google Search Console, or similar analytics platforms. * Ability to interpret analytics data and develop actionable growth strategies. * Strong understanding of content marketing and audience development. * Experience creating and executing content growth campaigns. * Excellent communication, reporting, and project management skills. ## Nice-to-Have Experience * Experience with recipe schema and structured data implementation. * Experience with food blogging SEO strategies. * Experience with affiliate marketing and ad-monetized websites. * Experience with email marketing platforms such as Mailchimp, ConvertKit, or similar tools. * Experience with privacy-focused analytics platforms. * Experience scaling website traffic and growing online communities. ## Success Metrics The successful candidate will be measured on: * Growth in organic search traffic. * Improved keyword rankings. * Growth in email subscribers. * Increased Pinterest and social media engagement. * Higher user retention and returning visitors. * Increased recipe page engagement and session duration. * Growth in overall website audience and brand awareness. ## To Apply Please include: * A brief summary of your experience with content, recipe, food, lifestyle, or media websites. * Examples of websites you have helped grow. * Specific results achieved (traffic growth, keyword rankings, email subscriber growth, revenue growth, social media growth, etc.). * The tools and strategies you typically use. * One detailed case study demonstrating traffic growth you achieved, including the strategy, execution, and measurable results. * Your thoughts on the concepts presented in the videos above and how you would apply them to a recipe website. **Please include the phrase "Golden Marketing" in your application. Applications that do not include this phrase will not be considered.**