Digital Marketing Specialist – Social Media, SEO & Paid Ads

We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to lead our social media, SEO, paid advertising, and digital lead-generation efforts. We are looking for someone who understands that great marketing is not just about posting content — it is about generating qualified leads, building trust, increasing brand visibility, and turning online traffic into real mortgage opportunities. We offer a variety of financing solutions, including Conventional, Non-QM, Bank Statement, DSCR, Bridge Loans, Hard Money, Fix & Flip, alternative documentation, refinance, and investment property financing. What You’ll Be Responsible For Social Media & Content Marketing * Manage and outreach to real estate agents, financial advisor, broker, investors across Facebook, Instagram, LinkedIn, and other relevant platforms * Develop Reels, short-form videos, educational carousels, mortgage tips, loan-program highlights, and client-focused campaigns * Build and manage a consistent monthly content calendar * Write attention-grabbing captions, hooks, CTAs, ad copy, and campaign messaging * Repurpose content across multiple platforms * Monitor trends and identify new content opportunities within mortgage, real estate, investing, and personal finance Meta & Google Paid Advertising * Create, manage, and optimize Facebook and Instagram advertising campaigns * Manage Google Search, Display, and remarketing campaigns * Build campaigns for specific audiences, including: * Homebuyers * Homeowners seeking refinance * Self-employed and 1099 borrowers * Real estate investors * DSCR borrowers * Hard Money / Fix & Flip investors * Real estate agents and referral partners * Conduct A/B testing of creative, copy, audiences, landing pages, and offers * Manage retargeting campaigns * Track cost per lead, cost per appointment, conversion rate, and lead quality * Continuously optimize advertising spend based on performance Lead Generation & Conversion * Build digital campaigns designed to generate qualified mortgage leads * Create and optimize landing pages, lead forms, and funnels * Develop strong lead magnets and calls to action * Work with our team to improve lead follow-up and conversion * Track leads from initial click through consultation or appointment * Help integrate advertising campaigns with CRM and follow-up systems Email & Database Marketing * Develop email campaigns for prospects, past clients, real estate agents, investors, and referral partners * Create nurture campaigns for leads that are not ready to move immediately * Build segmented campaigns around specific loan programs and borrower needs * Help reactivate older mortgage leads and existing databases **Required:** * Experience in digital marketing, social media marketing, or performance marketing * Experience managing Meta Ads and/or Google Ads * Strong copywriting and content creation skills * Understanding of SEO fundamentals * Ability to create visually polished social media content * Strong analytical skills and ability to interpret campaign performance * Comfortable working independently and taking ownership of campaigns * Detail-oriented and organized * Strong English communication skills **Preferred:** * Mortgage, lending, real estate, financial services, or insurance marketing experience * Experience generating mortgage or real estate leads * Familiarity with Non-QM, DSCR, Hard Money, Bridge, or investment property lending * Canva, Adobe Creative Suite, CapCut, or similar design/video experience * Email marketing experience * Understanding of Facebook/Meta financial-services advertising policies How to Apply Please send: 1. Your resume 2. Portfolio or examples of social media/content you have created 3. Examples of Meta or Google advertising campaigns you have managed 4. Examples of SEO results, if available 5. A brief explanation of how you would generate mortgage leads 6. Your expected compensation We are especially interested in candidates who can demonstrate measurable results from previous campaigns.