Digital Marketing Specialist (AI & Social Media)

We're looking for an AI Marketing Specialist to lead digital growth across every channel — social media, email marketing, content, paid campaigns, and emerging AI-powered marketing tools. This is a hands-on, high-ownership role for someone who wants to scale a fast-moving healthcare brand, not just maintain one. What You'll Do Build and execute a multi-channel digital marketing strategy (social, email, SEO, paid ads, content) Use AI tools to scale content creation, personalization, and campaign optimization Manage and grow MeetCaregivers' presence across Facebook, Instagram, LinkedIn, and TikTok Design and run email marketing campaigns (nurture sequences, newsletters, recruitment and client-acquisition funnels) Develop marketing materials that highlight our caregiver network, multilingual capabilities (Spanish, Portuguese, French, Haitian Creole, Russian), and health equity differentiators Track performance metrics and continuously optimize for caregiver recruitment and client acquisition Collaborate with leadership on positioning for new state market launches (currently expanding into California, Vermont, and others) Support brand visibility for CareExpert AI and other MeetCaregivers initiatives What We're Looking For Proven experience in digital marketing, ideally in healthcare, home care, or a related service industry Strong working knowledge of AI marketing tools (content generation, ad optimization, automation platforms) Hands-on experience with email marketing platforms (Mailchimp, Klaviyo, HubSpot, or similar) Social media management and paid social/search advertising experience Excellent writing and storytelling skills; ability to translate complex services into compelling, accessible messaging Comfortable working independently and moving quickly in a multi-state, multi-project environment Bonus: experience marketing to diverse, multilingual communities Why Join MeetCaregivers Be part of a mission-driven company transforming home care access High visibility role with direct input into company growth strategy Opportunity to shape marketing for new technology products as we scale