Digital Marketing Specialist for B2B Training Leads and Online Course Sales

We are looking for an experienced digital marketing specialist to help generate qualified business leads, online registrations, and course sales for two established training brands. This role will focus primarily on social media marketing, supported by email marketing, content creation, lead generation, and campaign reporting. Salesforce Marketing Cloud is our preferred email marketing platform. Experience with it is strongly preferred. About Our Companies SkillDevelopers SkillDevelopers provides instructor-led technology and professional training to corporations, government agencies, and other organizations. Our primary goal is to acquire new direct clients that need private training for their employees. LearningTaxi LearningTaxi provides short, practical online learning modules and classes covering AI, Microsoft tools, programming, data analysis, and other technology topics. Our primary goal is to attract individual learners and business users who will register, purchase learning modules and classes, and become repeat customers. Our founder has worked in the training industry for more than 25 years. We have experience serving major corporations, government organizations, and training partners. Primary Marketing Goals The initial priorities are: Generate qualified corporate and government training leads for SkillDevelopers. Increase registrations and paid course purchases for LearningTaxi. Establish a consistent social media publishing schedule. Coordinate social media promotions with email marketing. Improve conversion tracking and campaign reporting. Measure business results rather than focusing primarily on followers or engagement. Current Marketing Resources We currently have: • Buffer is connected to TikTok, X, Pinterest, LinkedIn, Instagram, Facebook, and YouTube. • Existing course videos and short-form content are available. • Two established websites are in place. • Course descriptions and training outlines have been created. • Brand logos and graphics are available. • A large email list has been developed and used over several years. • Salesforce and Salesforce Marketing Cloud are in use. • Historical email campaign data is available. • Existing customer and prospect information is available. We will provide appropriate access to the selected freelancer. Platform Priorities We expect the marketer to recommend the best platforms and posting frequency for each brand. Our initial expectations are: LinkedIn: Primary platform for SkillDevelopers’ B2B lead generation TikTok, Instagram, Facebook, and YouTube: Primary platforms for LearningTaxi awareness, registrations, and sales X and Pinterest: Used when the content and target audience make sense We do not expect identical content to be posted across every platform. Content should be adapted to the audience and format of each platform. Target Audiences SkillDevelopers Our target audiences include: • Corporate training managers • Learning and development leaders • Human resources leaders • IT directors and managers • Government training decision-makers • Procurement and workforce-development contacts • Organizations needing private technology training LearningTaxi Our target audiences include: • Professionals improving their technology skills • People learning AI and productivity tools • New and developing programmers • Employees who prefer short, practical lessons • Career changers • Businesses interested in flexible online training Experience marketing to U.S.-based audiences is important. Responsibilities The selected freelancer may be responsible for: • Auditing current websites, social accounts, and marketing materials • Developing separate marketing strategies for each brand • Creating and maintaining a 30-day content calendar • Creating and scheduling posts through Buffer • Repurposing existing videos, courses, and website content • Writing captions, headlines, offers, and calls to action • Creating Canva graphics or similar social media assets • Editing short-form videos • Adding captions and subtitles to videos • Writing YouTube titles and descriptions • Developing LinkedIn campaigns for corporate decision-makers • Creating campaigns that drive LearningTaxi registrations and purchases • Recommending lead magnets and promotional offers • Recommending landing-page and conversion improvements • Coordinating social media and email campaigns • Reviewing historical email campaign results • Recommending email-list segmentation • Improving email subject lines, content, and calls to action • Testing messaging, creative, offers, and audiences • Tracking leads, registrations, purchases, and revenue • Providing weekly updates and monthly performance reports Applicants should clearly state which responsibilities they can perform directly. Email Marketing and Salesforce Marketing Cloud We have a large email database that has been used for several years. Salesforce Marketing Cloud is our preferred email marketing platform. Experience using it is strongly preferred, particularly in the following areas: • Email Studio • Content Builder • Data Extensions • Audience segmentation • Campaign scheduling • Automation Studio • Campaign reporting • Deliverability and list hygiene • Re-engagement campaigns • A/B testing Advanced Salesforce Marketing Cloud development, SQL, or automation experience is helpful but not required for the primary marketing role. The selected freelancer must follow applicable email-marketing requirements and may not export or use our contacts outside approved company systems. Content Production Please explain which of these tasks you perform personally: • Marketing strategy • Social media management • Content-calendar development • Copywriting • Canva or graphic design • Short-form video editing • Captions and subtitles • Email copywriting • Salesforce Marketing Cloud campaign setup • Audience segmentation • Paid advertising • Analytics and reporting • Landing-page recommendations Please identify any work that would be assigned to another team member or subcontractor. Your proposal should also state whether graphics and video editing are included in your proposed fee. Initial 30-Day Deliverables The first phase should include: • Audit of both brands’ websites and social accounts • Review of existing content and marketing materials • Review of available historical email campaign data • Separate marketing strategies for each brand • Recommended customer profiles and targeting • Recommended platform priorities and posting frequency • A 30-day content and promotional calendar • Approximately 12–20 completed social media posts • Short-form videos created from existing material • At least one SkillDevelopers lead-generation campaign • At least one LearningTaxi registration or purchase campaign • One coordinated email campaign recommendation • Email-list segmentation recommendations • Recommendations for tracking leads, registrations, and purchases • Initial performance benchmarks • A month-end performance report • A plan for the following 60 days You may recommend different quantities or deliverables, but you must explain your reasoning. SkillDevelopers Lead Requirements The marketer will help generate and qualify interest but will not be responsible for closing corporate training sales. When possible, qualified leads should include: • Contact name • Company or organization • Position • Business email address • Training topic or need • Approximate number of participants • Expected delivery timeframe • Source of the lead Leads should be entered into our agreed tracking system and presented clearly for follow-up. Performance Measurement We want reporting that separates general activity from business results. Reports should include: • Content published • Reach and impressions • Engagement • Follower growth • Website visits • Email sign-ups • LearningTaxi registrations • LearningTaxi purchases and revenue • SkillDevelopers inquiries • Qualified corporate leads • Conversion rates • Cost per lead or purchase • Best-performing topics, platforms, and offers • Recommended improvements Applicants should explain which tracking tools they recommend and what website access or changes would be required. Paid Advertising The initial focus will be organic marketing. Paid advertising may be added after our messaging, landing pages, offers, and tracking are reviewed. Experience with LinkedIn, Meta, Google, TikTok, or YouTube advertising is helpful. Any advertising budget will be separate from the freelancer’s compensation. No paid campaign may be launched without our approval of: Campaign objective Target audience Creative Offer Budget Duration Tracking method Ideal Candidate The ideal candidate will have: • Proven digital marketing experience • Experience generating qualified B2B leads • Experience generating online registrations or sales • Strong knowledge of LinkedIn marketing • Experience marketing online courses, training, education, or professional services • Experience managing multiple social media platforms • Experience using Buffer or a similar scheduling platform • Experience with Salesforce Marketing Cloud • Strong U.S.-style English writing and copywriting skills • Short-form video and content-repurposing experience • Canva or similar graphic-design skills • Knowledge of email segmentation and campaign strategy • Experience with analytics and conversion tracking • The ability to work independently and recommend ideas • Availability during part of the U.S. Eastern workday !!We are more interested in measurable leads, registrations, and sales than general promises about gaining followers.!! Working Relationship Please include the following in your proposal: • Your location and time zone • Your weekly availability • Your availability during U.S. Eastern Time • Your typical response time • Your preferred meeting schedule • Whether you work independently or through an agency • The tasks you personally perform • Any tasks you subcontract • Your proposed first-month fee • Your proposed ongoing monthly fee or hourly rate We expect a brief weekly progress report and an initial weekly meeting. This will begin as a paid 30-day project. It may become an ongoing monthly engagement based on performance, communication, and the quality of the work. Ownership, Security, and Confidentiality All content, graphics, videos, campaigns, source files, reports, and other materials created and paid for under this engagement will belong to our company. The selected freelancer must: • Keep account credentials and customer information confidential. • Use company-approved access methods. • Store working files in designated company accounts. • Provide editable source files. • Never share, sell, download, or independently use our email list. • Never contact our customers or prospects outside approved campaigns. • Remove retained company information when the engagement ends. • Receive approval before publishing content or launching campaigns. How to Apply Please begin your proposal with the words “25 Years of Training.” Proposals that do not include this phrase may not be reviewed. Please provide: • Examples of B2B leads generated • Examples of online registrations or sales generated • Social media accounts managed or previously managed • Examples of posts, graphics, emails, or short-form videos created • Experience with Buffer • Experience with Salesforce Marketing Cloud • Experience marketing training, education, or online courses • Proposed deliverables for the first 30 days • Availability and proposed fee Please do not submit a generic proposal or make unsupported promises about follower growth. Application Questions • How would you market SkillDevelopers differently from LearningTaxi? • Which platforms would you prioritize for each brand, and why? • Show an example where your work produced qualified B2B leads. • Show an example where your work produced registrations or online sales. • What would you deliver during the first 30 days? • Describe your Salesforce Marketing Cloud experience. • Which content and marketing tasks do you perform personally? • How would you track leads and sales generated through social media and email? • What information and access would you need from us? • Describe one campaign you would test for each brand.