Digital Marketing Specialist

Digital Marketing Manager (SEO-Focused) US Healthcare / RCM Industry - Added Advantage About the Role We're looking for an experienced, results-driven Digital Marketing Manager with 6+ years of hands-on expertise in digital marketing and SEO to lead our marketing efforts targeting the US audience. You will own the full digital marketing funnel — from organic visibility and paid campaigns to content strategy and B2B lead generation — and work closely with Sales and Business Development to drive measurable revenue growth. This is a strong fit for someone who is equal parts strategist and executor: comfortable setting direction, but just as comfortable rolling up their sleeves to run a campaign, fix a technical SEO issue, or write a landing page. What You'll Do Strategy & Leadership Develop and execute comprehensive digital marketing strategies aligned with business and revenue goals Partner with Business Development and Sales to support lead generation and pipeline growth Stay ahead of Google algorithm updates, AI-driven search, and emerging digital marketing trends Prepare regular performance reports with insights, recommendations, and improvement plans for leadership SEO Own the end-to-end SEO strategy — technical, on-page, and off-page Run regular SEO audits and implement corrective actions Improve organic rankings, website authority, and organic traffic Identify content gaps and build SEO-driven content plans Monitor backlinks, domain authority, and keyword performance Optimize for traditional Google search as well as AI search and evolving search experiences Track organic leads and conversions generated through SEO Content & Website Develop and execute content marketing strategies for the US audience Write, edit, and optimize website pages, blogs, landing pages, and marketing materials Optimize metadata, internal linking, and overall site performance Manage content within WordPress Paid Media & Lead Generation Plan and manage Google Search Ads, Display Ads, and other paid campaigns Build and execute LinkedIn marketing and B2B lead-gen strategies for the US market Manage social media campaigns and corporate digital presence Generate qualified B2B leads through both organic and paid channels Experience marketing to a US audience required; experience in Healthcare, Medical Billing, or RCM is a strong plus