Digital Marketing Strategy

We are seeking a highly skilled Digital Marketing Strategist to conduct a comprehensive review of our current digital marketing efforts, identify areas for improvement, and develop a cohesive, high-impact strategy to significantly enhance our lead generation. The ideal candidate will have a proven track record in auditing campaigns, optimizing conversion funnels, and implementing data-driven strategies that drive measurable growth. Key Responsibilities: • Conduct a thorough audit of our existing digital marketing efforts (including SEO, PPC, social media, email marketing, content strategy, and conversion optimization). • Identify gaps, inefficiencies, and opportunities for improvement. • Develop a data-backed, actionable strategy to enhance lead generation and overall marketing performance. • Provide clear recommendations on budget allocation, channel prioritization, and tactical execution. • Open to discuss assistance with implementation or oversee execution. What We’re Looking For: ✅ Proven expertise in digital marketing strategy with a focus on lead generation and conversion optimization. ✅ Strong analytical skills – ability to interpret data, track KPIs, and make ROI-driven decisions. ✅ Experience auditing and optimizing multi-channel campaigns (SEO, paid ads, email, social, etc.). ✅ Strategic thinker who can align marketing efforts with business goals. ✅ Excellent communication skills – ability to present insights and recommendations clearly. ✅ (Bonus) Experience in Engineering, Manufacturing, and or Construction across Asia Pacific. Why Work With Us? • Opportunity to make a direct impact on our growth trajectory. • Collaborative team open to innovative ideas. • Potential for long-term collaboration if the strategy delivers strong results. How to Apply: Please submit your proposal with: • A brief overview of your experience in digital marketing audits and strategy development. • Examples of past projects where you improved lead generation (case studies or metrics are a plus). • Your proposed approach for this project (high-level). We are active on multiple social media channels, email campaigns, website, and run monthly initiatives. • Any questions you have for us.