Digital Marketing & Website Coordinator – SEO, Landing Pages & Email Marketing

Digital Marketing & Website Coordinator – SEO, Landing Pages & Email Marketing Remote | 10–15 hours/week initially | Long-term opportunity About the Role We are looking for a proactive Digital Marketing & Website Coordinator to help execute and improve our digital marketing systems. This role is ideal for someone who enjoys combining strategy and execution — someone who can understand a business goal, recommend the right marketing approach, and then implement the required changes. We are looking for someone who can take ownership of digital marketing activities rather than simply wait for instructions. Our immediate priority is launching a new program, which will involve: • Creating and optimising a high-converting landing page • Updating website content and structure • Setting up an enquiry/enrolment journey • Creating email campaigns • Improving website conversion opportunities Beyond this launch, the role will focus on building a consistent digital marketing system including: • SEO growth • Website optimisation • Email marketing • Content publishing • Lead generation systems This is intended to be a long-term working relationship with the opportunity to increase hours and responsibility as the role develops. ________________________________________ Key Responsibilities 1. SEO You will help build and maintain a long-term SEO growth system. Responsibilities include: • Conduct keyword research and identify opportunities • Review and optimise existing website pages • Perform basic technical SEO checks • Improve on-page SEO elements • Build internal linking strategies • Identify content gaps • Recommend content priorities • Upload and optimise website content • Publish blog articles consistently • Monitor keyword rankings and organic traffic • Review Google Search Console and Google Analytics data • Provide regular progress updates and recommendations You do not need to be an advanced technical SEO developer, but you should understand SEO fundamentals and be able to independently identify and implement improvements. ________________________________________ 2. Landing Pages & Website Optimisation You will be responsible for creating and improving website pages designed to generate enquiries and conversions. Responsibilities include: • Create landing pages • Update existing website pages • Improve page structure and user experience • Add clear calls-to-action • Create enquiry forms and lead capture opportunities • Upload and format content • Add images and graphics • Implement SEO improvements • Improve website conversion opportunities • Check pages across desktop and mobile • Troubleshoot minor website issues Experience with WordPress is required. Experience with Elementor or similar WordPress page builders is highly desirable. You do not need to be a full-stack developer. Complex development tasks can be outsourced separately when required. ________________________________________ 3. Email Marketing You will help build an effective email marketing system. Responsibilities include: • Create and design email campaigns • Write or edit email copy • Build and schedule campaigns • Create email templates • Manage email lists and segments • Set up basic automations • Test campaigns before sending • Review campaign performance • Recommend improvements Experience with Mailchimp or similar email marketing platforms is preferred. ________________________________________ 4. Marketing Strategy & Ownership The most important part of this role is ownership. We are not looking for someone who simply completes a checklist. We want someone who can think: "Given the business goal, what should we do next?" For example: If the goal is to increase enquiries, we expect you to consider: • What keywords should we target? • What website pages need improvement? • Do we need a landing page? • What content should we create? • Should we run an email campaign? • What should we test? • How will we measure success? You will work closely with the business owner, but you should be comfortable researching, recommending, implementing and reporting independently. ________________________________________ Ideal Candidate You will be a strong fit if you: • Have practical SEO experience • Have experience building landing pages • Understand website conversion principles • Are comfortable working in WordPress • Have email marketing experience • Understand digital marketing funnels • Are organised and reliable • Communicate clearly • Take initiative • Can work independently • Are comfortable making recommendations • Understand that marketing should generate leads and business results • Want a long-term relationship rather than short-term projects ________________________________________ Preferred Experience & Tools Experience with some or all of the following is desirable: • WordPress • Elementor • Google Search Console • Google Analytics • Google Keyword Planner • SEO tools (Ahrefs, SEMrush, Ubersuggest or similar) • Mailchimp • Canva • Basic HTML/CSS • Google Looker Studio or reporting tools You do not need to be an expert in every tool. We value problem-solving ability and initiative. ________________________________________ Working Arrangement Hours: 10–15 hours per week initially Location: Remote We are looking for someone who wants to become a long-term marketing partner. The successful candidate will have the opportunity to gradually take on more responsibility as trust and results are established. ________________________________________ Application Requirements Please include: 1. A brief introduction about yourself 2. Your experience with SEO, WordPress, landing pages and email marketing 3. Examples of landing pages you have created 4. Examples of websites you have worked on 5. Examples of SEO improvements you have implemented 6. Examples of email campaigns you have created 7. Tools you regularly use 8. Your hourly rate 9. Your weekly availability 10. Your timezone 11. An example of a time you identified and implemented a marketing improvement without being specifically asked ________________________________________ Important Please do not send a generic copy-and-paste application. We are specifically looking for someone who can: Think → Recommend → Execute → Improve Please begin your application with: "GROWTH" so we know you have read the full job description.