Digital Marketing for Medical Center

Title: Digital Marketing Partner Needed for New Medical Infusion & Wellness Center (Rio Rancho / Albuquerque, NM) About Us We are launching a new medically supervised infusion and wellness center located in Rio Rancho, New Mexico, serving the greater Albuquerque metropolitan area. Our initial services will focus on cash-pay wellness offerings while we complete insurance credentialing and payer contracting for specialty infusion services. Initial services include: • Medical weight loss programs (including GLP-1 therapies) • NAD+ infusions • IV hydration therapy • Vitamin and wellness infusions • Recovery and performance therapies • Wellness memberships Over time, we will expand into insurance-based specialty infusion services, including biologics and biosimilars for patients referred by physicians. Our facility operates with strong clinical oversight and is designed to become a full-service medical infusion center serving both wellness and specialty infusion patients. What We Need We are looking for an experienced marketing freelancer, team, or agency that can help us generate qualified leads, booked consultations, and paying patients. We are not looking for vanity metrics such as followers or likes. Success will be measured by: • Qualified leads generated • Cost per lead • Cost per booked consultation • Cost per patient acquisition • Growth in Google reviews • Local search visibility • Revenue growth Scope of Work We are interested in some or all of the following services: 1. Local SEO • Google Business Profile optimization • Local keyword research • Citation building • Local ranking improvements • Reputation management • Review generation strategy 2. Paid Advertising Google Ads: • Medical weight loss campaigns • GLP-1 campaigns (where compliant) • NAD+ therapy campaigns • IV hydration campaigns Meta Ads: • Facebook lead generation • Instagram lead generation • Retargeting campaigns • Consultation booking campaigns 3. Content Marketing • Educational social media content • Short-form video content • Reels and video editing • Infographics • Patient education materials • Content calendar Topics may include: • Medical weight loss • GLP-1 therapies • NAD+ therapy • IV hydration • Wellness optimization • Healthy aging • Infusion therapy education 4. Funnel Development • Landing pages • Lead capture forms • Appointment booking funnels • Email automation • SMS follow-up sequences • Lead nurturing 5. Analytics & Reporting • Monthly reporting • Lead source tracking • Conversion tracking • ROI reporting • Recommendations for optimization Important Requirements Please provide: 1. Examples of healthcare, medical spa, wellness clinic, weight loss clinic, IV therapy clinic, or infusion-related marketing campaigns. 2. Examples of actual results: • Cost per lead • Cost per consultation • Conversion rates • ROI metrics 3. Description of your process. 4. Recommended budget for: • Management fees • Advertising spend 5. Team structure: Who will perform the work and where are they located? 6. Technology stack: What software, CRM, automation, and reporting tools do you recommend? Ownership Requirements All business assets must remain owned by us, including: • Website • Domain • Google Business Profile • Google Ads account • Meta Ads account • Analytics accounts • CRM accounts You may manage these assets, but ownership must remain with our company. Ideal Partner We are looking for a long-term partner who understands patient acquisition, healthcare marketing, local SEO, and growth strategy. We prefer marketers who focus on measurable business outcomes rather than vanity metrics. Our goal is to build a sustainable patient acquisition system that supports both our wellness offerings today and our future specialty infusion business. When applying, please begin your proposal with the phrase: “Patient acquisition drives growth.” This will help us identify applicants who have read the entire posting.