Digital Marketing

Digital Marketing Agency Needed Job Description: We are looking for an experienced Digital Marketing Agency to support the growth of Trravo, a student-founded marketplace platform focused on helping middle school, high school, and college students discover local jobs, internships, volunteer opportunities, and ways to get involved within their communities. Trravo serves two primary customer groups within neighborhood and local community markets: • Students looking for local opportunities such as jobs, internships, volunteer work, part-time work, and hands-on experience. • Families, small businesses, neighbors, and organizations looking for reliable local student help for projects, events, household support, and community-based work. We are looking for a marketing agency that can help us grow awareness, attract users on both sides of the platform, and expand our presence within local communities and neighborhood-based markets across the U.S. The ideal agency should have strong expertise in growing online platforms/marketplaces, increasing user acquisition, improving engagement, and driving qualified leads through digital marketing strategies. Scope of Work: Digital marketing strategy planning SEO optimization Social media marketing and management Paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads) User acquisition campaigns Lead generation campaigns Content marketing Brand awareness initiatives Website traffic growth Campaign optimization and ROI improvement Community-focused growth campaigns Audience engagement strategies targeting students and families Required Expertise: SEO Performance Marketing Social Media Marketing Google Ads Meta/Facebook Ads LinkedIn Marketing Email Marketing Analytics & Reporting Content Strategy Marketing Automation Preferred Experience: Experience working with startups, marketplaces, or service platforms Experience with two-sided platforms/apps Strong portfolio with measurable campaign results Experience handling B2C audience growth Ability to scale digital campaigns efficiently Creative branding and ad strategy capabilities are a plus Experience marketing to middle school, high school, college student, family, or community demographics preferred Preference for U.S.-based agencies with local/community audience marketing experience