Digital Presence Setup for Cargo Company

TASK 1: LOGO & BRAND IDENTITY KIT TIMELINE: Days 1-4 DELIVERABLES: • 2 unique logo concepts (different visual directions) - Concept 1: Modern/minimal direction - Concept 2: Bold/corporate direction - Each concept should reflect logistics industry (movement, connectivity, reliability, global reach) • Logo variations for approved concept: - Horizontal layout (full logo + text) - Vertical/stacked layout - Icon-only (logo mark without text) - Monochrome version (single color) - Reverse/white version (for dark backgrounds) - Arabic version (logo with Arabic company name) - English version (logo with English company name) - Combined bilingual version (if applicable) • Color palette: - Primary + secondary colors (with Arabic brand feel) - Accent color - Color codes: HEX, RGB, CMYK for each • Typography system: - Latin + Arabic typefaces (e.g., Inter/Roboto for Latin, Cairo/Noto Kufi for Arabic) - Heading, subheading, body text size hierarchy and weights FILE FORMATS TO DELIVER: Logo (AI, SVG, PNG transparent, PDF, EPS), Color palette (PDF swatch sheet) REVISION ROUNDS: 2 rounds included TASK 2: INFOGRAPHICS & CREATIVE ASSETS TIMELINE: Days 11-14 DELIVERABLES: • 2 custom service infographics (explaining logistics process): - Infographic 1: 'Our Logistics Process' (Visual step-by-step flow from inquiry to delivery) Logistics & Transportation Services - Designer Brief | Page 1 DESIGNER TASK BRIEF - Logistics & Transportation Page 2 - Infographic 2: 'Services Overview' or 'Visual Service Map' (Mapping key services) - Provide vertical layout (for website) and horizontal/optimized versions (for social media/LinkedIn) • 15 social media graphic designs (branded posts for 2 weeks): - Square templates (1080x1080px) and LinkedIn landscape version equivalents (1200x627px) - Topics: Service highlights, key value propositions, testimonials, industry stats/tips - Clean B2B designs with logistics imagery, brand colors, logo watermark, website URL, and WhatsApp CTA • LinkedIn banner + profile graphics: - 1 Company Page Banner (1584x396px) showing logo, tagline, services, contact & website - 1 Personal Profile Banner for founder/CEO (1584x396px) - Profile graphics (optimized logo avatars) FILE FORMATS TO DELIVER: All files in editable formats (PSD/Figma source files), PNG/JPG exports, PDF for infograph REVISION ROUNDS: 1 round included COMPLETE DELIVERY CHECKLIST 2 logo concepts + approved variations (horizontal, stacked, icon, mono, reverse) Arabic + English logo versions Color palette definitions (HEX, RGB, CMYK) Typography hierarchy (Latin + Arabic typefaces) 8-page brand guidelines PDF (colors, typography, usage rules) Infographic 1: 'Our Logistics Process' (vertical + horizontal versions) Infographic 2: 'Services Overview' (vertical + horizontal versions) 15 branded social media post templates/graphics (1080x1080px) LinkedIn Company Banner (1584x396px) LinkedIn Personal Banner (1584x396px) Profile avatar graphics (logo marks optimized for social media) All editable source files (Figma link, PSD, or AI files) organized in category folders Logistics & Transportation Services - Designer Brief | Page 3