Digital PR Specialist - Earned Media Placements in Tier-1 Business & HR Outlets

Posted 4 weeks ago

Worldwide

Summary

About us: We're an online HR learning platform. We're expanding our earned-media presence and want to be featured as the subject of newsworthy articles in reputable HR, business, tech, and lifestyle publications. What we're looking for: We need a digital PR specialist with active relationships with editors, contributors, producers, wire services, and journalists, who can secure placements where we are the story, not just a supplementary quote. The target market is the US, so we're interested in placements in media relevant in that market. Secondary markets are Canada, and the UK. Scope of each placement: Articles of roughly 600 to 800 words that center on our company, leadership, or product as the main subject. Genuine editorial coverage. Pieces must not be labeled "advertorial," "sponsored," or "paid partnership." Backlinks to our site and supporting photos where the publishing editor allows them. Placement in outlets that fit our audience (HR, business, careers, tech, future of work). Target outlets: We're interested in placements across publications such as Forbes, TIME, Business Insider, Entrepreneur, USA Today, Yahoo Finance, Bloomberg, Nasdaq, WSJ, International Business Times, Benzinga, Digital Trends, and comparable business or trade titles. Tell us which outlets you can realistically deliver and at what tier. Please include in your proposal: A list of outlets you can place in, with per-outlet pricing. Confirmation that each is an editorial placement, not a paid/advertorial slot. Typical turnaround time from brief to publication. Three to five recent placement examples (live links). A short description of your process, from intake to publication. Your payment terms.

  • Less than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Expert
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Article
HR & Business Services
Activity on this job
  • Proposals:10 to 15
  • Last viewed by client:2 weeks ago
  • Interviewing:
    5
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Dec 12, 2017
  • Netherlands
    Rotterdam3:54 AM
  • $5.2K total spent
    8 hires, 1 active
  • 129 hours
  • Mid-sized company (10-99 people)

Explore similar jobs on Upwork

Social Media Marketing
Public Relations
Media Relations
Advertising
Advertising Networks
Public Relations Consultation
Public Relations Strategy
PR news about Gank in ThaiFixed-price‐ Posted 4 weeks ago
Media Relations
Public Relations
Content Writing
Article Writing
English
Article
Community Relations
Influencer Marketing

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo