Digital and Email Marketing Specialist

MyPersonalFootballCoach is a digital coaching platform for young players, parents and coaches. We have around 50,000 members, a 45,000-strong email list, and 226,000 Instagram followers. Our alumni include current Premier League and international players. I'm relaunching my app with two subscription programs — one for players and one for coaches. The audience is already there. What we need is someone to build the machine that turns it into paying subscribers. The job: • Build social-first funnels for both subscriptions — content and ads driving into capture, not just likes • Connect those funnels into Mailchimp sequences: welcome, nurture, launch, win-back • Design the upsell path from subscription into our higher-ticket courses • Create lead magnets — PDF guides worth handing over an email address for • Run ManyChat automations off Instagram comments and DMs to capture at the point of interest • Segment and re-engage our 45,000 list ahead of launch • Report on the numbers that matter: cost per lead, subscriber conversion, revenue per subscriber Important: two audiences, two funnels. Parents buying for their child and coaches buying for their own development are different people with different motivations. If your instinct is to run one campaign for both, this isn’t the right fit. You must have: • Proven Mailchimp experience — automations and segmentation, not just broadcasts • ManyChat or similar chat-automation experience • A launch you can point to, with before-and-after numbers • Ability to design clean lead-magnet PDFs • Strong written English