Digital and PR Outreach Specialist

We are looking for a results-driven Digital PR and Link-Building Specialist to amplify our expert-led webinar content and high-value educational blog posts to earn authoritative backlinks. We are a leading financial services company producing 3–4 high-quality webinars per month alongside an active, deeply researched resource blog. Our internal content team handles 100% of the content creation, graphic design, and video production. We do not need writers or creators. We need an outreach ace who knows how to promote existing digital assets, secure editorial backlinks, and run PR distribution. This is an ongoing hourly role capped at 10 hours per week maximum at $30/hour. Key Responsibilities: Asset-Led Link Building: Analyze our webinar replays and flagship blog posts to identify the best "linkable hooks" (unique quotes, data points, or step-by-step guides). Prospecting & List Building: Build highly targeted, clean outreach lists with verified contact information for relevant finance bloggers, business publications, and industry websites. Custom Pitch Campaigns: Draft and execute personalized, compelling pitch angles tailored to different segments (e.g., pitching a webinar video to an educational resource page vs. pitching a blog insight for an editorial mention). White-Hat Execution: Secure clean, contextually relevant, in-content backlinks (absolutely no PBNs, comment spam, or low-tier directory links). Requirements: Proven track record in Digital PR, link-building, or cold email outreach (please provide examples of placements you've secured). Experience promoting financial, business, or B2B content is a massive plus. Mastery of outreach and SEO tools (Ahrefs, Semrush, BuzzStream, Hunter.io, etc.). Flawless written communication skills—your pitches must feel personal and professional, not automated. Willingness to track time using the Upwork Desktop App (no manual time allowed).