Direct-Response Copywriter for B2B SaaS (LinkedIn Ads + Funnels)

Posted 3 weeks ago

Worldwide

Summary

DemandSense is a B2B SaaS product, a LinkedIn-first attribution and ad-optimization platform. Our customers are marketing teams running paid LinkedIn. We need a copywriter who does actual direct response. Most of the writing we see is institutional: it reads well and sells nothing. That is not what we are after. We want copy built to move a number. The kind of writer who opens a project by questioning the offer and the angle, then proposes a better one, instead of waiting for a brief. The work, in order of priority. LinkedIn ad copy comes first: hooks, angles, whole ad concepts. The ad sets the offer and the landing page follows it. Then landing page and email copy that carries that offer through the funnel. On top of that, a steady stream of pages, free-tool copy and campaigns. The volume is real, so bandwidth matters. Who fits. You have direct-response work you can point to with numbers behind it: click-through, cost per acquisition, conversion lift. You have done B2B, ideally SaaS or paid acquisition. You think at the offer level and act like a partner on the concept. You are fast and you do not need managing. How we start. One paid test on a single funnel or campaign, end to end: angle, ad, page and email. If it works, it turns into an ongoing retainer. There is plenty to do. In your proposal, send two direct-response campaigns you wrote and the results they drove. Then, in a few sentences, tell us how you would approach a LinkedIn ad for a B2B SaaS attribution tool and where you would start. Skip the templated pitch, we are reading for how you think.

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Expert
    Experience Level
  • $35.00

    -

    $75.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
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Skills and Expertise
Mandatory skills
Copywriting
Sales Funnel Copywriting
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:3 weeks ago
  • Interviewing:
    7
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Oct 7, 2018
  • United States
    Cape Coral11:18 AM
  • $458K total spent
    1,453 hires, 4 active
  • 10,630 hours
  • Sales & Marketing
    Mid-sized company (10-99 people)

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