Direct Response Copywriter

Direct Response Copywriter (Ads + Landing Pages) — DTC Supplement Brand We're a DTC supplement brand operating across the US, UK, Australia and Canada. Multi-seven figures in our first year, building toward eight and well beyond. Real product, clear unit economics, a growing SKU portfolio in the cortisol, sleep and gut-brain categories, and an in-house creative team. We're looking for a direct response copywriter who can write the ad and the page it lands on. What you'll write Front end: Mini VSLs Static ads Native ads Then, once an angle proves out, we take it deeper: Mini advertorials Listicles Direct response rewrites of our product pages and landing pages Why we want one person doing both If you can write an ad that scales, you're the right person to make sure the advertorial, the listicle and the product page are fully congruent with it. Most brands hand the ad to one writer and the page to another and wonder why the funnel leaks at the click. We'd rather have one person quarterbacking the angle from hook to checkout. What we're looking for Proven direct response copywriting — ads that actually scaled, not just ads that shipped Ability to write for the click and for the page. Different muscles, and we need both Real research process. You find the language in reviews, forums and customer calls rather than inventing it Strong grasp of awareness levels and how the message has to shift between a cold ad and a bottom-of-page CTA Claims-conscious writing. Supplements are a compliance-sensitive category and we don't cut corners on that Bonus if you've written for health, supplements, or an older female demographic. Our core customer is perimenopausal and menopausal women. The bonus: creative strategy Not required, but it changes the role and the rate if you have it. Experience with Atria, or similar ad libraries, to pull formats and winning references Comfortable sourcing formats off TikTok, YouTube and YouTube Shorts Able to find the format yourself rather than waiting for it to be handed to you Able to brief a video editor and graphic designer, then run the revision process with them If you can do all of that, we want you owning the angle end to end. If you'd rather just write, that works too — I'll send you a format reference, you do the research and write to it, and I'll handle briefing and revisions. Tell us which one you are. Both are real versions of this role. If you haven't used Atria but you're genuinely interested in learning it, say so. We'd expect a few weeks of ramp-up and then autonomy. How we work Daily syncs with the creative team. Mondays we review the ad account, hit rates and learnings. Tuesday to Friday we work through briefs and research. Every brief carries a hypothesis, because that's how Monday's learnings are worth anything. To apply Don't send a portfolio link and a generic intro — that gets passed on. Answer these four: Send one ad you wrote that scaled, and tell me what the angle was and why you think it worked. Send one landing page, advertorial or product page you wrote. Ideally one where you also wrote the ad driving to it. What's your process for finding the language customers actually use? Be specific. Do you want the creative strategy side of this, or do you want to just write? Straight answer, no wrong answer. Long-term role for the right person.