Direct Response Email/SMS Copywriter

⛔️ NO AGENCIES ⛔️ Cecilia’s House is a premium lifestyle brand that creates gifts and everyday essentials celebrating Black women. Every campaign, product launch, and customer interaction is designed to create joy in sisterhood, joy in everyday life, and joy in giving. We’re looking for a Direct Response Copywriter who understands that great copy isn’t just well-written—it changes behavior. You obsess over customer psychology, research before you write, sweat the small details, and believe every word has a purpose. You’re comfortable using AI to accelerate research and ideation, but you know that exceptional copy still requires human judgment. What You’ll Do * Write high-converting email and SMS campaigns for product launches, evergreen flows, promotions, and customer retention. * Develop copy for Klaviyo lifecycle flows as needed * Conduct deep customer research using reviews, support tickets, surveys, social media, competitor research, and AI tools. * Translate customer pain points into compelling messaging that clearly communicates the value our products deliver. * Develop messaging frameworks, hooks, headlines, subject lines, CTAs, and campaign concepts. * Continuously test and optimize messaging based on performance data. * Collaborate with marketing, creative, and leadership to improve conversion across the customer journey. * Maintain a consistent Cecilia’s House voice across every touchpoint. Who You Are * An exceptional writer with a deep understanding of direct response marketing. * Naturally curious—you research before you write. * Detail-oriented and intentional with language. You understand that one word can completely change how a message is received. * Able to balance emotion, storytelling, and conversion. * Comfortable using AI as a strategic tool while maintaining high editorial standards. * Excited by testing, learning, and improving performance over time. * Organized, accountable, and able to manage deadlines independently. Requirements * Experience writing conversion-focused copy for email and/or SMS marketing. * Strong understanding of customer psychology and buying behavior. * Excellent written communication and editing skills. * Experience conducting customer and competitor research. * Comfortable using AI tools to improve research and workflows. * Ability to interpret campaign performance and use insights to improve future copy. Nice to Have * Experience with Shopify or other DTC e-commerce brands. * Klaviyo experience. * Agency experience. * Experience writing for premium consumer products. * Familiarity with A/B testing, lifecycle marketing, and conversion optimization. This Role Is Not For You If… * You plan to outsource work or use subcontractors. * You’re looking for another freelance client rather than becoming an extension of our team. What Success Looks Like * Customers feel understood before they feel sold to. * Every campaign has a clear strategic angle rooted in customer insight. * Email and SMS performance improves through thoughtful testing and iteration. * Messaging consistently reflects Cecilia’s House’s premium brand while driving measurable revenue.