Direct Response Funnel Expert Needed: Paid Ads → Funnels → Sales | Significant Performance Upside

We are looking for an exceptional direct-response marketer who knows how to turn paid advertising into profitable online sales. This is not a social media position. This is not a branding position. This is not simply a “funnel builder” position. And we are not looking for someone who knows how to run ads but has little understanding of what happens after the click. We are looking for someone who understands the entire customer-acquisition process: Advertisement → Click → Landing Page → Offer → Funnel → Follow-Up → Conversion → Collected Revenue Your job is simple to describe: Build us a customer-acquisition system that profitably converts advertising dollars into buyers. If you know how to do that, there is considerable financial opportunity here. About Us We are an established book writing, publishing, and professional services company that has been in business for almost 30 years. We have a reputable brand, established expertise, existing clients, real products, fulfillment capabilities, and a substantial market of physicians, professionals, entrepreneurs, consultants, experts, and business owners. You will not be starting with an unknown startup, an unproven company, or an entrepreneur trying to figure out what business to be in. The foundation already exists. What we need is the marketing engine. What You’ll Be Marketing Our initial focus will be an established educational program designed for professionals, entrepreneurs, experts, and others who want to turn their knowledge and expertise into an impactful book. There are two primary offers: $2,500 Self-Guided Program This is a prerecorded educational program with essentially unlimited sales capacity. There is no practical limit to how many qualified customers we can serve. $10,000 Group Mentoring Program This provides a higher level of access, guidance, and mentoring directly with the founder of the company. Each group can accommodate approximately 25 to 50 participants. We have the capacity to operate as many as four groups concurrently during each eight-week program cycle. That means there is substantial revenue potential when the acquisition system works. We Fund the Advertising This is important. You are not being asked to personally finance traffic. Our company will provide the advertising budget. Your responsibility is to help determine how that money should be deployed and build the structure that converts those advertising dollars into profitable sales. If the economics work, our objective is not to artificially restrict advertising. We want to scale what works. If we can predictably invest $1 into a marketing system and receive an acceptable return, we want someone capable of helping us intelligently put more money through that system. How Compensation Works We deliberately do not want to structure this as a traditional high-hourly-rate consulting engagement. There will be a modest hourly base for your time and implementation work. However, the real financial opportunity will come through substantial performance compensation based upon the sales your marketing systems generate. We want someone who is confident enough in their ability that this is appealing. The better the campaigns perform, the more you can earn. Our $2,500 Self-Guided program offers significant recurring sales potential because there is essentially no fulfillment ceiling. Our $10,000 Group Mentoring program offers substantial additional earning potential, including performance bonuses based upon enrollment volume. We want your upside aligned with ours. When the marketing produces profitable sales, we both win. For an exceptional direct-response marketer who can create and scale a profitable acquisition system, the performance compensation can become significantly more valuable than the hourly portion of this engagement. What You Need to Understand You should have meaningful experience with most of the following: Direct-response marketing Paid advertising Customer acquisition Offer strategy Landing pages Sales funnels Conversion optimization Advertising copy and creative strategy Email follow-up Retargeting Checkout and purchase conversion Tracking and attribution Cost per acquisition Return on advertising spend Testing and optimization Funnel economics You do not necessarily need to personally execute every technical task. You do need to understand the complete system well enough to diagnose where conversions are being lost and know what needs to change. For example, we want someone capable of determining: “The advertising is working. The landing page is the problem.” Or: “We’re getting enough leads. The offer isn’t converting.” Or: “The offer converts, but customer acquisition cost is too high. Here’s what we need to test.” Or: “Stop increasing traffic. We need to fix this part of the funnel first.” That level of thinking is important to us. You Must Be a Marketer, Not Just a Technician We are not looking for someone whose primary expertise is clicking buttons inside Meta Ads Manager, Google Ads, ClickFunnels, GoHighLevel, or another software platform. Technology is useful. But software does not create marketing strategy. We want someone who understands: Markets. People. Offers. Messaging. Response. Conversion. Economics. Then you can use whatever technology makes the system work best. AI Experience Is Welcome We are very interested in using AI intelligently throughout the marketing operation. If you know how to use AI for: Customer research Advertising research Copy development Creative testing Funnel analysis Email marketing Personalization Reporting Automation Conversion optimization Marketing workflows …that is a significant advantage. But AI knowledge without strong marketing knowledge is not enough. Marketing comes first. What Success Looks Like We are not hiring someone simply to keep busy creating campaigns. We want measurable results. The questions we care about are things like: How much did we spend? How many qualified prospects did we generate? What did it cost to acquire a customer? How many buyers did the funnel produce? How much collected revenue resulted? Where are prospects dropping out? What should we test next? Can the system be profitably scaled? Ultimately, we want to create a predictable equation: Advertising Investment → Customer Acquisition → Profitable Revenue Why This Could Be an Unusually Good Opportunity Consider what is already in place: We have been operating for almost 30 years. We have an established and reputable company. We have real expertise. We have existing audiences and clients. We have products priced from $2,500 to $10,000. We have essentially unlimited capacity for our Self-Guided program. We have significant capacity for our premium Group Mentoring program. We are prepared to invest our own money into advertising. And we are willing to substantially reward the person who helps us turn that advertising into profitable sales. You do not need to create the company. You do not need to create the fulfillment infrastructure. You do not need to finance the advertising. Your challenge is to build and optimize the acquisition machine. And when that machine works: We want to scale it. This Position Will Begin Part-Time We expect to start relatively small while we determine how well we work together and begin building and testing the acquisition system. The initial hourly commitment will therefore be limited. This is intentional. We are much more interested in paying substantially for results than paying someone a large amount simply for hours worked. For the right person, however, this could develop into a significant long-term relationship. Our larger vision includes expanding our marketing capabilities and potentially providing sophisticated marketing services to many of the physicians, professionals, entrepreneurs, authors, and business owners we already serve. Someone who proves they can create profitable growth could eventually play a much larger role. Please Do Not Apply If… Please do not apply if your primary experience is: Social media posting Branding without direct-response experience Graphic design Website development Funnel software implementation without marketing strategy AI automation without direct-response marketing knowledge Running advertisements without understanding the rest of the conversion process We respect all of those disciplines. They simply are not what we are hiring for. Please Answer These Questions When Applying 1. Tell us about the best paid acquisition funnel you have personally helped create. What was being sold? What was the selling price? What advertising channel did you use? What was the approximate advertising spend? What were the results? Please provide actual numbers wherever possible. 2. Tell us about a funnel that was not working when you became involved. What did you diagnose as the problem? What did you change? What happened afterward? 3. Have you successfully marketed products, services, consulting, coaching, education, or professional expertise priced at $2,000 or more? Please describe what you marketed and how customers were acquired. 4. Imagine you had a proven $2,500 educational product, an established company behind it, and an advertising budget available. What would you want to know before spending the first dollar on advertising? We are very interested in your answer to this question. 5. What numbers would you monitor most closely during the first 30 days of a new funnel? Explain why. 6. Which parts of the acquisition system are you personally strongest at? Please also tell us where you would want help from another specialist. We value self-awareness more than someone pretending to be an expert at everything. 7. How do you feel about a compensation structure consisting of a modest hourly base plus substantial performance compensation tied to attributable net collected sales and performance milestones? Explain why this structure does or does not appeal to you. One Final Request Please begin your proposal with: I BUILD SALES SYSTEMS If those words are not at the beginning of your proposal, we will assume the description was not read carefully. Please do not send us a generic agency presentation or a list of every marketing service you provide. Show us that you understand direct-response economics and conversion. We are looking for the person who sees an established company, a $2,500 scalable offer, a $10,000 premium offer, company-funded advertising, and substantial performance upside and thinks: “Give me the opportunity to prove I can make this work.”