Direct response copy writer for digital marketing agency

# Direct Response Copywriter Needed — Beauty Lounges, Salons & Med Spas Funnel **Type:** Project-based (ongoing work available for the right fit) **Niche:** Beauty lounges, hair/nail salons, and med spas (Botox, injectables, laser, aesthetics) **Budget:** $3,000 CAD for full package (details below) **Timeline:** 7–9 day turnaround from kickoff --- ## About Us We're EOS Marketing, a digital marketing agency that builds and runs full client-acquisition systems for beauty, aesthetics, and wellness businesses across North America. We don't just run ads — we build the entire funnel: ad creative, landing page, booking system, and automated follow-up, backed by a **60-booked-appointments-in-90-days guarantee** for our clients. We need a direct response copywriter who can write conversion-focused copy for this exact system, built specifically for our niche — not generic "any business" copy. --- ## Who This Is For We need someone who: - Has real experience writing **direct response** copy — VSL scripts, landing pages, and email/SMS sequences — not content writing or brand copy - Understands **appointment-based, local service businesses** (ideally has written for med spas, salons, clinics, or similar) - Can write copy that flexes across **both med spa/clinical audiences and salon/beauty lounge audiences** in the same piece, without sounding like it was written for only one - Follows a **guarantee-based offer structure** (value stack, risk reversal, scarcity) — if you know Hormozi-style Grand Slam Offer frameworks, that's a strong plus - Delivers clean, ready-to-implement copy — not just an outline or strategy doc --- ## The Funnel — Exact Structure We Want This is the exact funnel design we operate on. We're not looking to reinvent it — we want it written to this structure because it's proven and effective for us. **Overall Flow:** ``` Instagram/Meta Ad ↓ VSL Landing Page ↓ ├── Books Appointment │ ↓ │ Appointment Confirmation Sequence │ ├── Attends Call → Sales Process │ └── No-Show → No-Show Recovery Sequence │ └── Opts In But Doesn't Book ↓ Lead Capture Nurture Sequence (6 emails) ├── Books → Confirmation Sequence └── Doesn't Book → stays in nurture ``` ### 1. Core VSL (2.5–3 minutes) The main sales video that lives on the landing page. Needs to hit, in order: - **Hook** — pattern interrupt, call out the core pain immediately - **Empathy/Problem** — empty chairs, cancelled appointments, over-reliance on referrals, wasted ad spend - **Why other approaches fail** — most agencies just run ads and disappear; no follow-up, no no-show recovery - **The mechanism** — introduce our system as an automated client acquisition engine (ads → landing page → instant follow-up → booking → reminders → no-show recovery) - **Proof** — where testimonials/results will slot in - **The offer** — deliverables + guarantee + scarcity - **CTA** — book a strategy session ### 2. Short VSL / Ad Script (60–90 seconds) Condensed top-of-funnel version for ad creative. Same hook-pain-solution-proof-CTA arc, tightened down. ### 3. VSL Landing Page Copy Single-purpose page, minimal exits, built in this section order: 1. Hero (headline, subheadline, VSL, booking CTA, trust logos) 2. Why [beauty lounges/salons/med spas] struggle to grow (pain + stats) 3. Meet the system (simple diagram: Ads → Landing Page → Automation → Appointments → Clients) 4. How it works (4-step process) 5. Everything included (full value stack with estimated value per item) 6. Bonuses (one card per bonus) 7. The guarantee (dedicated section, 90-day risk reversal) 8. Testimonials (video + written) 9. Case study (problem → solution → outcome) 10. Why us (credibility, experience, platforms) 11. FAQs (10–15 objections handled) 12. Final CTA (recap offer, scarcity, book button) ### 4. Email Sequences (3 sequences, 14 emails total) - **Lead Capture Sequence (6 emails)** — triggers when someone opts in but doesn't book. Goal: get the booking before intent fades. - **Appointment Confirmation Sequence (4 emails)** — triggers on booking. Goal: reduce no-shows. - **No-Show Recovery Sequence (4 emails)** — triggers on missed appointment. Goal: recover the appointment. ### 5. SMS Sequences (3 sequences, 13 texts total) Same triggers as above (lead follow-up, confirmation/reminders, no-show recovery) — short, direct, action-oriented. --- ## What We Need From You - Full copy for all deliverables above, written specifically for beauty lounges, salons, and med spas - Copy that works whether the reader runs a med spa (higher-ticket, clinical) or a salon/beauty lounge (lifestyle, recurring) — don't write exclusively for one - A clearly defined "qualified appointment" standard baked into the guarantee language, consistent across the VSL, landing page, and all sequences - Placeholder structure for proof (testimonials, stats, screenshots) — we'll supply the real results, you build the framework for where and how they land - No fabricated stats or fake testimonials — ever - One clean revision round included, final delivery fully formatted and ready to implement --- ## Timeline & Budget - **Turnaround:** 7–9 days from kickoff to final delivery - **Budget:** $3,000 CAD for the full package (VSL, short VSL/ad script, landing page copy, email sequences, SMS sequences) - Milestone or split payments negotiable for the right fit --- ## To Apply Send us: 1. 2–3 samples of direct response copy you've written (VSL scripts, landing pages, or email/SMS sequences — bonus if any are for local service, med spa, salon, or appointment-based businesses) 2. Your realistic turnaround time for the full package above 3. A short note on how you'd handle writing for two different audience types (med spa vs. salon) within the same funnel We're looking to move fast — if this is a fit, we want to kick off within the week.